Custom Window Graphics

How Do I Pick The Right Custom Window Graphics

Window graphics are a popular means of advertising, especially for smaller businesses with a localized audience. They are essentially posters made in a special film that can be attached to store windows without damaging them. Effective custom window graphics can attract a large audience since they can be seen by anyone who walks past. However, it is important to pick the right style, type and size to make them attractive, noticeable, durable and pocket-friendly.

Top 3 tips to pick the right custom window graphics for your business:

There are several factors that decide the type of window graphics you choose. This ranges from choice of location, materials, colors, font and images to your budget.

1. Types of window graphics:

Window graphics can be classified based on their opacity as transparent, translucent, perforated, opaque and etched vinyl. Here is how you can differentiate them:

  • Transparent: Transparent window graphics only stand out if they are colored. The entire sheet will blend with the glass while the colored text or image will stand out to passers-by. These can be useful if you want your business to be noticed by outsiders, such as in cafes.
  • Translucent: Transparent window graphics can be made translucent by adding background lights in order to make them visible at night.
  • Perforated: Window graphics can be designed in a way where outsiders may not be able to see in, but insiders will be able to see out of the window. This is made possible with the help of small holes in the film.
  • Opaque: Opaque graphics are films in solid colors and images that make seeing across the window entirely impossible. These can be useful if you are looking to give your customers privacy, like in a massage parlor or hair salon.
  • Etched Vinyl: Etched vinyl window graphics help create a textured look on your window through text, patterns etc. These graphics allow light to enter your store and give it a refined look. They can be useful if natural lighting is crucial for your business such as in bookstores or cafes.

2. Design of your window graphic advertisement:

Design of window graphics

After you’ve picked the type of window graphic, it is important to design it right to make it noticeable. Pick a color that complements your brand’s language and font that is simple to read and large enough to be noticed. Picking the right colors is especially important if you are using transparent, translucent or etched window graphics. They need to contrast the background and be visible to everyone.

3. De-clutter your design:

Window graphic

Make sure your window graphic design is simple and de-cluttered, and conveys just enough for people to grasp information quickly. Verbose custom window graphics can seem chaotic and confuse passers-by instead of informing them.


Good custom window graphics can really help your business get noticed by a large number of localized clienteles. However, it is important to pick the right one by assessing your needs and goals.  A design that is neat, visible, readable and accentuates your store can definitely make people notice you!. Connect with Competitive Signs at or +1-973.783.1001 for all your shop signage needs.

Read More: Top 4 Latest Trends In Custom LED Neon Signs

Banner Signs Near Me

Important Key Features of ‘Banner Signs Near Me’

Before you start to Google ‘banner signs near me’, you should understand the features that make them stand out.

As a business owner, branding and marketing are two important must-haves for your company. Brand awareness and advertising help build an image for your business. If you’re on a budget, several tools like banners and shop signage help build brand awareness.

While there are so many options in the market, and you might find yourself searching for banner signs near me often, it is important to have a template in mind. You want to optimize your signage tools so that you can get the most out of them, especially if you are on a budget.

You can always customize your banner signs to fit your needs, which makes their flexibility a huge plus point for small advertising business owners. If you are in New Jersey, you can always rely on Competitive Signs for the best banner signs near you. 

The key features that differentiate effective banner signs from others:

1. Banner signs should be legible and should come in contrasting colors:

flag banner signs

When we think of these signs, monotonous and plain images come to mind which do little to grab our attention. To get maximum exposure for your brand, your flag banner signs need to be large, should be done in contrasting colors and should have your company name in bold so that they can be seen easily, even at a distance.

2. Banner signs need to be engaging:

standing banner signs

Just being legible and easily discernible is not going to make your banner pop or stand out. Interesting one-liners, creative color palette or aesthetic designs will help draw attention to your service. It is seen that whenever you include a funny phrase or an attractive design, the locals remember the brand better. This can also help a brand get the edge it needs, to appear distinct from other local businesses in the area. 

3. Banner signs need to convey your contact details clearly:

When setting up construction projects, store sales, openings, promoting seasonal specials, banner signs act like your company’s very own business card. Therefore, a banner sign should have clear information regarding your contact numbers, address, and the services you provide. 

4. Standing banner signs need to be placed at multiple points:

When working as a small business, you need to optimize your signage to the highest level. Billboards and other expensive advertising tools work to create an all-encompassing vision of a brand. While small businesses may not find resorting to these advertising tools sustainable, they can use their signage as their brand power. Make sure your standing banner signs are placed everywhere near your construction project. Work with your signage provider to make your signs as malleable as possible to fit in near as many entry and exit points of the construction project you are working on.


5. A banner sign needs to be in sync with your brand color and logo:

banner signs

An important thing while working on a banner sign is to make sure that whatever design you choose is in sync with the brand memo, fonts, style, and colors that you have chosen for your business. It is important to do so as it will help your future customers remember your company’s logo, name, product, and services for longer. They will be able to associate the signage with the brand, potentially bringing in a large volume of business. 


The next time you google ‘banner signs near me’ it is only fitting that you choose the best in the business to execute your vision. Connect with Competitive Signs at or +1-973.783.1001 for all your signage needs – by using modern tools, sophisticated facilities, and highly supportive staff, Competitive Signs creates the perfect signage tools for businesses.

Read More: Top 4 Latest Trends In Custom LED Neon Signs