Custom Dimensional indoor Signs

Why you should have Indoor Signage in your Office

Your signage can be your biggest marketing tool. Apart from promoting your services, indoor signage is a great way to build brand awareness. Signage is also a great way to set your business apart through a unique design language. Long story short, it wouldn’t hurt to deck up your office spaces with signage. Indoor signage shows your client that you care for them and that you aren’t here just for the money. It builds value, trust and loyalty, something that ensures lifelong relationships with customers.

Here are some reasons why your office should have indoor signage:

1. Build brand awareness with office signage:

interior signage

When clients walk into your office space, how you present your business makes a huge impression on them. Inculcating your brand’s values into subtle office signage builds appeal. Throw in your colourful logos, place your motto in bold fonts and put up your latest offers. A clever mix of digital signage and good old posters is the perfect way to go about it. Add neon signage to promote your brand colours and digital screens showing your best videos or advertisements.

2. Facilitate navigation with directional indoor signage:

If your office spaces are big, it is crucial that you put up indoor signage that shows directions. Inculcate Braille (and other ADA regulations) into it and go a step ahead in making your audience feel at ease. Signs like, “wait here’, “it takes 10 minutes to get through this queue” or “please don’t run to the washroom!” can help lighten the mood and show your clients that you care. For a pharmacy, for example, you can point to the different sections in your store. This is indirect and effective customer service. Try to be witty and use your brand’s catchphrases wherever you can.

business indoor signage

3. Invest in your audience:

office sign

Good indoor office signage can make your client feel autonomous. Add way-finders or other digital screens that showcase your product and help your audience make decisions. These can be also used to display all your ongoing offers, your achievements and client testimonials. Make your audience feel like you’re not only interested in selling all the time with the help of easy-to-access digital indoor signage. For instance, if you are a travel agency, sticking up maps and quick tips, or adding interactive digital signage with a prompt that says, ‘where should I go next?’ is a great way to make them feel that you’re invested in their journey too.

Conclusion

Still confused about what indoor signs you should get for your office? Ask your audience how you can help them. Track your customer care feedback and incorporate them into your indoor signage. Start with witty directional office signage and then move on to advertising and selling your best offers. The goal is to help your customers, make them feel at ease and prioritize their comfort. You can only build value by offering them something important for free. Way-finders and easy tips are the best way to do that. Plan your indoor signage with brand colours, logos and motto so it helps create an indirect impression too!

Contact Competitive Signs at 973.783.1001 or competitivesigns@gmail.com for the best indoor signage.

Office Indoor Signage Your Company Needs

An impressionable office is one that takes care of the little things. While a majestic exterior can enrapture your clients, walk-ins and employees, the office interior will decide whether they stay. A free coffee counter, comfortable seating and helpful office indoor signage are some things that help build trust and loyalty.  Each sign adds value to the customer’s perception of your office’s quality of service.

Office Indoor Signage You Can Use in Your Company:

Different kinds of office signage serve different functions within a workspace. You can pick a logo for the reception, graphics that talk about company values, and ADA signs alongside directional signs to optimize navigation within the office. If you are still unsure about the importance of indoor signage in your office, here are some signs to consider:

1. ADA Office Signage

ADA Office Signage

The current ADA regulations require work-spaces to incorporate disability-friendly signage. The compliant signage specifically needs to be installed in washrooms, elevators, parking spaces and in areas that indicate floor numbers. Ensure that your ADA-compliant indoor signage facilitates access to all spaces within the office without much fuss. Keep in mind that the ADA has further regulations regarding dimensions, placement and type of braille to be used that need to be followed as well.

2. Cut Metallic Office Indoor Signage

Cut Metallic Office Indoor Signage

Cut metallic indoor signage brings class to your office. The sleek metal design is perfect for installing logos at the main entrance and even at the reception. They help create an edge over other businesses with their sheer elegance and sharp look. Apart from that, you can consider other indoor office signage for your lobby. It could be your tagline under the logo, your company’s growth statistics or its best reviews. Make these in metal or acrylic depending on the space available and your design goals.

3. Exciting Wall Graphics

Exciting Wall Graphics

Nobody likes a monochromatic office. The best offices are decked in fun colors and exciting wall graphics that talk about the brand’s values. Apart from that, you could also put up motivational quotes, an employee of the month features, niche statistics and so on to make things fun around the office.Lastly, add interesting facts about your city, workspace or professional field to convey your love for what you do.

4. Office Signage to Indicate House Rules

Office Signage to Indicate House Rules

Every office space has its own rules that the employees and customers need to follow. Use interior banners to convey these rules wherever necessary. Along with this, the banners can also be used to indicate work anniversaries, customer appreciation, targets achieved, office events, holidays and so on. However, it is important to place them wisely in order to avoid cluttering the office.

Conclusion

Take a look at your office space and assess its aesthetic and functional appeal. You can go a step ahead and ask your employees and customers for feedback too. Office indoor signage might feel unnecessary to someone who knows the company like the back of their hand. However, for most outsiders, every tiny office sign counts and contributes to their impression of the company. Different signs serve different functions and it is important to assess and install office signage that you feel your company needs. Contact Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your shop signage needs.