advertising signs for small businesses

5 advertising signs for small businesses to benefit from

Small businesses are perpetually stuck in a financial dilemma. While you need marketing to boost sales, you also need sales to grow in order to invest in marketing. Most online marketing strategies are not very budget friendly for small businesses. However, with a little creativity, you can still make marketing work for you. Offline marketing such as advertising signs for small businesses can be extremely beneficial in reaching your target audience, increasing footfall, and boosting sales.

5 advertising signs for small businesses to benefit from:

Offline marketing is a great way to reach an audience in and around your business location. However, what signs you choose to invest in depends on what niche you sell in. Having said that; there are some advertising signs for small businesses that work well. All you need is a little customization and design ideas for signs for small businesses.

1. Vehicle wraps

vehicle wrap is a type of advertising signage

Vehicle wraps are a long-term investment that make for the perfect signs for small businesses to benefit from. You cannot go wrong with a well-designed vehicle wrap. They reach audiences farther away and can last you for at least 5 years. At the same time, they help protect your car and come with no recurring charges.

2. Banner signs

banner sign for small business

Banner signs are easy investments that target a specific audience directly. You could choose to put standing banner signs outside malls, gyms or parks, depending on where your target audience goes. These signs can promote offers, events, discounts or just give the reader information about what you do.

3. Window graphics

advertising signs for small businesses

An attractive window graphic sign can stop any passer-by in their path. Depending on your aesthetic, you can install transparent, translucent or opaque window graphics. They can be something as simple as an image of a coffee cup (if you are in a cafe), a discount, or a motivational quote. These can contribute toward building an aesthetic appeal and relevance for your brand amongst your audience.

4. Storefront signage

advertisement sign for business

Storefront signage is usually installed above the entrance of any shop or cafe. It generally informs the customer about the name of the business, what it does and how they can get in touch. These signs serve to make the first impression on your customers and hence they need to be well-designed and large enough to be seen from far away. Bold fonts and minimalist designs are perfect for these signs.

5. Yard Signs

signage for small business

Yard signs have been a forever favorite of small businesses. They are easy to make and don’t require too many expenses. You can place them in parks, along highways and outside houses. If designed well, they can really grab attention and attract customers to your business.

Conclusion

If you are a small business, assessing your finances and choosing your expenses wisely is crucial. However, this need not stop you from marketing your business to the people around you. There are so many offline signs for small businesses to benefit from. While vinyl wrapping or storefront signs might be on the more expensive side, yard signs and banner signs are comparatively budget friendly. All you have to do is decide on a budget and invest in what meets your needs. It might take a while for you to do your research, but if done and designed well, signage can help convert people into customers. Contact Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your shop signage needs.

Custom banner signs

Why Use Custom Banner Signs For Advertising

Custom banner signs are a popular secondary source of advertising for most businesses. They help attract a localized clientele and organically reach more people than digital ads. Regardless of how big or small your business is, advertising will always remain important. The well-designed banner signs will last long, is budget-friendly and can help your business pick up.

5 reasons to use banner signs for advertising:

1. Custom banner signs are pocket-friendly

banner signs

If you are a small advertising business, then digital, TV or billboard marketing might not fit into your budget. This, however, should not stop you from marketing your brand to increase your customer base. Custom banner signs serve as a one-time investment and are extremely budget-friendly. Regardless of whether you design them yourself or outsource the design, banner signs are still cheaper than most other mediums. You could make a bunch, put them up in all the busier corners and forget about them.

2. Banners signs are eye-catching

Banner sign

A well-designed and minimalist banner sign can be eye-catching. The key to an attractive banner sign is a simplistic design. Make sure your banner sign uses complementary and visible colors that align with your brand’s language. Apart from that sticking to fonts and images that are legible and not too cluttering is also essential. Lastly, a good design directs the viewer’s focus to the purpose of the ad, for instance announcing a discount.

3. Banner signs help build brand awareness

An eye-catching and informative banner sign will help build brand awareness amongst viewers. However, it is important to keep your custom banner signs crisp and to the point. People tend to notice attractive advertisements and sometimes, that itself can encourage word-of-mouth advertising. If your banner sign is clever enough to spark a conversation, this can lead to better brand awareness.

4. Banner signs advertising encourages omni-channel marketing

If you are a business with a larger marketing budget, custom banner signs can still serve as an effective marketing tool. While digital marketing requires you to be constant for a long period to gradually build a reach, banner signs don’t. You could stick up a few outside a popular mall or supermarket and you will already have a high reach. Banner signs can be used as a secondary marketing channel while you build your online presence in parallel.

 

5. They are targeted

Flag banner signs

Banner signs help businesses attract a specific local clientele. For instance, if you are a newly launched bookstore, launching a sale by putting up banner signs near cafes can really boost footfall. In this regard, banner signs work as targeted advertisements.

Conclusion

Banner signs are basically large posters that you can put out to advertise your brand or announce a sale etc. Apart from posters, flag banner signs or standing banner signs are also ideal. They can either serve as a primary or secondary source of marketing for your business. Moreover, an attractive banner sign can help build brand awareness, start a conversation and lead to word-of-mouth advertising. They are also a one-time investment, making them a budget-friendly option for advertising. Contact Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your shop signage needs.

Read More: Top 4 Latest Trends In Custom LED Neon Signs

Banner Signs Near Me

Important Key Features of ‘Banner Signs Near Me’

Before you start to Google ‘banner signs near me’, you should understand the features that make them stand out.

As a business owner, branding and marketing are two important must-haves for your company. Brand awareness and advertising help build an image for your business. If you’re on a budget, several tools like banners and shop signage help build brand awareness.

While there are so many options in the market, and you might find yourself searching for banner signs near me often, it is important to have a template in mind. You want to optimize your signage tools so that you can get the most out of them, especially if you are on a budget.

You can always customize your banner signs to fit your needs, which makes their flexibility a huge plus point for small advertising business owners. If you are in New Jersey, you can always rely on Competitive Signs for the best banner signs near you. 

The key features that differentiate effective banner signs from others:

1. Banner signs should be legible and should come in contrasting colors:

flag banner signs

When we think of these signs, monotonous and plain images come to mind which do little to grab our attention. To get maximum exposure for your brand, your flag banner signs need to be large, should be done in contrasting colors and should have your company name in bold so that they can be seen easily, even at a distance.

2. Banner signs need to be engaging:

standing banner signs

Just being legible and easily discernible is not going to make your banner pop or stand out. Interesting one-liners, creative color palette or aesthetic designs will help draw attention to your service. It is seen that whenever you include a funny phrase or an attractive design, the locals remember the brand better. This can also help a brand get the edge it needs, to appear distinct from other local businesses in the area. 

3. Banner signs need to convey your contact details clearly:

When setting up construction projects, store sales, openings, promoting seasonal specials, banner signs act like your company’s very own business card. Therefore, a banner sign should have clear information regarding your contact numbers, address, and the services you provide. 

4. Standing banner signs need to be placed at multiple points:

When working as a small business, you need to optimize your signage to the highest level. Billboards and other expensive advertising tools work to create an all-encompassing vision of a brand. While small businesses may not find resorting to these advertising tools sustainable, they can use their signage as their brand power. Make sure your standing banner signs are placed everywhere near your construction project. Work with your signage provider to make your signs as malleable as possible to fit in near as many entry and exit points of the construction project you are working on.

 

5. A banner sign needs to be in sync with your brand color and logo:

banner signs

An important thing while working on a banner sign is to make sure that whatever design you choose is in sync with the brand memo, fonts, style, and colors that you have chosen for your business. It is important to do so as it will help your future customers remember your company’s logo, name, product, and services for longer. They will be able to associate the signage with the brand, potentially bringing in a large volume of business. 

Conclusion

The next time you google ‘banner signs near me’ it is only fitting that you choose the best in the business to execute your vision. Connect with Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your signage needs – by using modern tools, sophisticated facilities, and highly supportive staff, Competitive Signs creates the perfect signage tools for businesses.

Read More: Top 4 Latest Trends In Custom LED Neon Signs