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Category Archives: Channel Letters

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01 Aug 2023
Channel Letter Signs

Channel Letter Signs – Illuminating Your Business Identity

Categories Channel Letters, Office Signage, Shop Signage Author competitivesigns

In the bustling world of business, standing out from the crowd is paramount to success. One effective way to grab attention and leave a lasting impression is through channel letter signs. Lately, these captivating signs have become a ubiquitous feature of commercial spaces, illuminating storefronts, hotels, and restaurants alike.

Located in Montclair, New Jersey, Competitive Signs specializes in crafting channel letter signs that illuminate businesses, both literally and figuratively. In this in-depth blog post, we’ll explore the world of channel letter signs, diving into what they are, their cost, customization, exploring their design, construction, and benefits and the different types available.

Whether you’re a business owner looking to upgrade your signage or someone intrigued by the art of illuminated letters, this guide has you covered.

What are Channel Letter Signs?

Channel letter signs are three-dimensional signs, individually crafted letters or characters typically made of metal or plastic. These letters are mounted on a wall or other structure, creating an eye-catching display that showcases a business’s name, logo, or slogan. The letters are typically hollow, allowing for the installation of internal lighting, which enhances visibility during both day and night.

The Cost of Channel Letter Signs

The cost of channel letter signs can vary depending on several factors, including the size, materials used, design complexity, and whether they are illuminated with LED lights. While these signs may represent an initial investment, their long-term benefits in terms of brand visibility and professionalism make them a wise choice for many businesses.

Design and Construction

Find custom channel letter sign to enable businesses to express their unique brand identity. The letters can be fabricated in various fonts, sizes, and colours, allowing for a tailored appearance that aligns with the business’s aesthetics. Common materials used for channel signs include aluminium, stainless steel, acrylic, and even LED letters for illumination.

How to make channel letter signs?

The construction of channel letter sign involves precise craftsmanship. The letters are fabricated individually, often using computer numerical control (CNC) machines for accurate shaping and cutting. Once formed, the letters are usually painted or coated to match the desired color scheme. To ensure durability and weather resistance, these signs are often sealed with a protective finish. You can find good quality, cheap channel letter signs in Montclair, New Jersey at Competitive Signs.

The Art of Channel Letter Signage:

Channel Letters for Signs: Customization and Branding

Customization is at the core of channel letter signs. Whether you want your business name, logo, or a specific message illuminated, these signs can be tailored to your brand’s unique style and identity. The use of different materials, fonts, and colors allows for endless design possibilities.

LED Channel Letter Signs: Modern Illumination

LED channel letter signage have become increasingly popular due to their energy efficiency and bright illumination. These signs not only save on energy costs but also provide a consistent and vibrant appearance, even in challenging lighting conditions.

Reverse Channel Letter Signage: An Elegant Twist

Reverse channel letter signs, also known as halo-lit signs, offer a different perspective. Instead of the face of the letter being illuminated, the light is directed onto the wall behind the letters, creating a captivating halo effect. This unique style is often chosen by businesses looking to convey elegance and sophistication.

Types of channel letter signages:

Channel letter signs come in various types, including standard channel letters, reverse channel letters, open-face channel letters, and more. Each type offers a different look and style, allowing businesses to choose the one that best matches their brand and messaging.

1. Standard (Front-lit channel letter sign):

Front-lit channel letter sign

These letters have an opaque face and are internally illuminated, resulting in a vibrant and eye-catching display. The light emitted from the front face ensures maximum visibility.

2. Reverse (Back-lit or Halo-lit):

Reverse channel letters feature an opaque face and transparent sides and backs. The internal lighting illuminates the space behind the letters, creating an elegant halo effect. This type is preferred for a sophisticated and distinctive appearance.

Back-lit or Halo-lit Channel Letter Sign

3. Open Face:

Open Face channel letter sign

Open-face channel letters combine visibility and internal lighting. With an exposed front face, they provide unobstructed visibility while still incorporating internal illumination. This option is often chosen for a vintage or retro aesthetic.

Benefits of Channel Letter Signs:

Channel letter signage offer numerous benefits to businesses. They are highly visible, both day and night, creating a striking first impression. Additionally, they can be customized to match your brand’s identity, making them a powerful branding tool. Their durability and energy-efficient LED lighting add to their cost-effectiveness and sustainability.

1. Enhanced Visibility:

With their three-dimensional design and internal illumination, channel letter signages capture attention even in crowded areas or at night, maximizing a business’s visibility and increasing foot traffic.

channel letter sign on a office building

2. Branding Opportunities:

storefront signs

Channel lettering signage provide a platform for businesses to showcase their unique brand identity. Customizable design elements such as fonts, colors, and logos help create a cohesive and memorable visual representation of the company.

3. Durability:

Constructed from sturdy materials, these channel signs are built to withstand various weather conditions, ensuring long-lasting performance and minimal maintenance requirements.

channel letter signage

4. Energy Efficiency:

Many channel signs now utilize LED lighting, which consumes significantly less energy than traditional fluorescent lighting. This not only reduces operational costs but also contributes to a greener environment.

The Significance of Channel Letter Signage in the Business World

Channel Letter Signs for Storefronts:

For businesses with physical locations, a channel letter sign is a crucial element of their branding. It not only serves as a beacon, attracting potential customers, but also conveys professionalism and brand identity. The striking appearance of these signs makes a strong first impression.

Channel Letter Signs for Franchises:

Franchises often rely on consistent branding across multiple locations. Channel letter signage offer a highly visible and standardized solution that ensures a uniform brand image, making them an ideal choice for franchise businesses.

Channel Letter Signs for Small Businesses:

Small businesses can benefit significantly from these signs. They create an upscale and professional image, helping small establishments compete with larger competitors. The cost-effectiveness and energy efficiency of LED channel letter signs make them an attractive choice for budget-conscious businesses.

The Craftsmanship Behind Competitive Signs

The Process of Crafting Channel Letter Signage:

The creation of channel letter signage is a meticulous process that involves design, material selection, fabrication, and installation. Competitive Signs takes pride in the craftsmanship that goes into every sign, ensuring that it meets the highest quality standards.

Innovative Technologies and Sustainable Practices:

Innovation and sustainability are at the forefront of Competitive Signs’ approach to crafting channel letter signage. The use of modern technologies, such as energy-efficient LED lighting, allows for eco-friendly signage solutions that reduce energy consumption while maintaining brilliant illumination.

Competitive Signs: Masters of the Trade

Competitive Signs, based in Montclair, New Jersey, has established itself as a master in the art of crafting channel letter signs. With a commitment to quality, creativity, and sustainability, Competitive Signs has become the go-to choice for businesses seeking illuminated signs that shine in every way.

Conclusion: Brighten Your Brand with Competitive Signs

Channel letter signs are more than just illuminated letters; they are symbols of your brand’s identity and a means to make a lasting impression. Whether you’re a large corporation, a franchise, or a small business looking to make a statement, channel letter signage have the power to transform your space.

At Competitive Signs in Montclair, New Jersey, we understand the significance of channel letter signs and the art of crafting them. We take pride in our craftsmanship, creativity, and commitment to sustainability. If you’re ready to brighten your brand and make a memorable statement, Competitive Signs is your partner on this illuminating journey.

Elevate your brand with Competitive Signs, and let your brilliance shine through channel letter signs that captivate, inform, and inspire. Contact competitive signs today Competitive Signs at 973.783.1001 or competitivesigns@gmail.com and let us brighten your path to success!

16 Sep 2022

Office Indoor Signage Your Company Needs

Categories Architectural & ADA, Carved, Channel Letters, Neon Signs, Wall Murals Author competitivesigns

An impressionable office is one that takes care of the little things. While a majestic exterior can enrapture your clients, walk-ins and employees, the office interior will decide whether they stay. A free coffee counter, comfortable seating and helpful office indoor signage are some things that help build trust and loyalty.  Each sign adds value to the customer’s perception of your office’s quality of service.

Office Indoor Signage You Can Use in Your Company:

Different kinds of office signage serve different functions within a workspace. You can pick a logo for the reception, graphics that talk about company values, and ADA signs alongside directional signs to optimize navigation within the office. If you are still unsure about the importance of indoor signage in your office, here are some signs to consider:

1. ADA Office Signage

ADA Office Signage

The current ADA regulations require work-spaces to incorporate disability-friendly signage. The compliant signage specifically needs to be installed in washrooms, elevators, parking spaces and in areas that indicate floor numbers. Ensure that your ADA-compliant indoor signage facilitates access to all spaces within the office without much fuss. Keep in mind that the ADA has further regulations regarding dimensions, placement and type of braille to be used that need to be followed as well.

2. Cut Metallic Office Indoor Signage

Cut metallic indoor signage brings class to your office. The sleek metal design is perfect for installing logos at the main entrance and even at the reception. They help create an edge over other businesses with their sheer elegance and sharp look. Apart from that, you can consider other indoor office signage for your lobby. It could be your tagline under the logo, your company’s growth statistics or its best reviews. Make these in metal or acrylic depending on the space available and your design goals.

Cut Metallic Office Indoor Signage

3. Exciting Wall Graphics

Exciting Wall Graphics

Nobody likes a monochromatic office. The best offices are decked in fun colors and exciting wall graphics that talk about the brand’s values. Apart from that, you could also put up motivational quotes, an employee of the month features, niche statistics and so on to make things fun around the office.Lastly, add interesting facts about your city, workspace or professional field to convey your love for what you do.

4. Office Signage to Indicate House Rules

Every office space has its own rules that the employees and customers need to follow. Use interior banners to convey these rules wherever necessary. Along with this, the banners can also be used to indicate work anniversaries, customer appreciation, targets achieved, office events, holidays and so on. However, it is important to place them wisely in order to avoid cluttering the office.

Office Signage to Indicate House Rules

Conclusion

Take a look at your office space and assess its aesthetic and functional appeal. You can go a step ahead and ask your employees and customers for feedback too. Office indoor signage might feel unnecessary to someone who knows the company like the back of their hand. However, for most outsiders, every tiny office sign counts and contributes to their impression of the company. Different signs serve different functions and it is important to assess and install office signage that you feel your company needs. Contact Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your shop signage needs.

26 Aug 2022
Shop Signage

How many types of shop signage does your business need?

Categories Architectural & ADA, Banners, Carved, Channel Letters, Custom Awnings, Custom LED, Monument Signs, Shop Signage, Uncategorized, Vehicle Wraps, Window Graphics Author competitivesigns

A lot of business owners believe that simple storefront signage is enough to attract customers. However, if you want to grow your business’ reach, opt for multiple signage. Different types of shop signage can serve different functions for your business. They could expand your reach, give your store a more aesthetic look or help build a loyal customer base. Depending on your budget and marketing goals, you can pick shop signage that works for your business.

Types of signage for any business:

There are six major ways to amplify your business through shop signage. Firstly, you need to have storefront signage. Consecutively, you can choose between custom awnings, banner signs for stores and vehicle wraps. Here are some tips on how to pick the right store signage:

1. Storefront Signage for businesses

Storefront Signage for businesses

The storefront signage that you use contributes to your business’ identity. It is the first thing they see when they reach a store. Having said that, make sure not to clutter them with too much information. Emphasize your business’ name in a large font, what it does in a smaller font, and its location and contact details at the bottom.

2. Custom Awnings

Custom Awnings

Custom awnings for shops can help add an aesthetic charm to your business. Moreover, if you own a hotel, cafe or book store, they can help create additional al fresco sitting spaces. Apart from that, awnings also help shelter your windows and doors from extreme weather conditions such as dust storms or heavy rains.

3. Vehicle Wraps for Advertising

Vehicle Wraps for Advertising

Vehicle wraps are a great way to increase your business’ offline reach. Their design and longevity also make them a budget-friendly choice. However, it is important to not de-clutter the vehicle wrap design. You want your advertisement to be noticed and understood by people even when the vehicle is in motion. So use large images, bold fonts and crisp messages to make a real impact.

4. Custom Banner Signs

Custom Banner Signs

There are two types of custom banner signs for shops that you can consider – standing banner signs and flag banner signs. You could opt to put these up in places with heavy footfalls such as malls, gyms, local markets, cinema halls and so on. Banner signs are small and can be made catchy with the right color scheme and design.

5. Pylons, Monuments and Interior Signs

Pylons, Monuments and Interior Signs

Pylon signage and monument signage for businesses are some other ways to be noticed. Due to their large size, they are ideally placed on highways where they are visible from great distances. Pylons and monuments can help point people to your business and give them a quick brief on what you do. Apart from that, you can also add some interior signs for customer support which can contribute to boosting loyalty.

Conclusion

A business does not need to only depend on online marketing to generate sales. Custom shop signage can go a long way in helping you reach your audience. You can choose between banner signs, awnings, pylons and monument signage to give your business that extra push. Contact Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your shop signage needs.

17 Nov 2021

3 Hospitality signage trends you need to adopt

Categories Channel Letters, Custom Awnings, Shop Signage, Uncategorized Author competitivesigns

Our biggest learning from 2020 has been that change is the only constant; and that uncertainty lurks around in every nook and corner. Businesses have had to have complete overhauls and adapt to the new ways of advertising and marketing. Survival of the fittest hasn’t ever been truer.

When it comes to promoting one’s business via signages, especially in the hospitality industry, it’s imperative to adopt new trends that have been making waves around the world. What are they? Let’s find out!

Go Green

One can’t reiterate enough on the emphasis of using eco-friendly materials when it comes to advertising, especially outdoor advertising. If you do wish to use signage to promote your business or hype up something awesome that you’re doing, then take the alternate and rather environmentally friendly route of eco-friendly signages. Eco-Vinyl signs have emerged as top winners and great picks. However, since eco-signages are still a new concept, the genuineness and longevity of the materials used must be checked thoroughly.

Maximalism In Minimalism

You know when we say keep it simple? We really do mean it. The attention span of most people is the same as that of goldfish, more so now than ever before thanks to information overload all over. To be able to have an effective communication strategy, you must think like a consumer. What will grab their attention without overwhelming them? And right there you will have your copy. Keep the content minimal yet effective, and the design clutter-free. Psychology says that colors like yellow, orange, pink and red evoke happiness in humans, so choose your colors wisely!

Faux Finishes for the Win

A simple design change can give a complete makeover to your signage. Faux finish, as they’re known, essentially are paints or prints that beautifully recreate a texture or the look of materials such as metal, stone, wood, brick, or marble. And all of this at minimal cost. Now is that perfect? So go crazy and choose a faux finish that best suits your brand’s personality and give yourself a premium upgrade at a fraction of the cost.

Hope these easy tips and tricks help your brand. A little goes a long way in promoting your business, so stay on trend and reach a wider audience super easily (and effectively)!

Need signages, give us a call us at 973.783.1001 or drop in an email at info@competitivesigns.com