Signage trends in the construction industry

In any kind of industry, signage is an efficient and cost-effective tool to drive brand awareness and customer interest in your product or service. This rings especially true for construction companies as signage can help boost interest in your projects through humorous, informative, and attractive signs that capture the attention of the consumers. Construction companies tend to use the same kind of tools and have the same workspace, so it is important to have a unique design and messaging so that you stand out from the clutter.

A well thought-of and executed signage can help alleviate that problem by being an effective tool that helps to make your business distinctive. In an era where modern metropolitan cityscapes are dotted with new construction projects, you can use signage tools to help your business stand out amidst the crowd. To get a closer look into it, let’s explore the key signage trends in the construction industry that can help boost your business. 

  • Hoardings and Humorous Signs – In the past, the common business standard for construction companies when it came to signage was hosting common placeholders at the construction site. These days, however, hoardings with a humorous line or two are more efficient at capturing the customer’s attention than tiny placeholders. Hoardings have the advantage of instantly arousing interest in the project being built and further engaging your customer to stick around for any additional information related to the project. Plus, a humorous and interactive sign can go a long way in leaving a positive impression about your company!
  • Vehicle Wraps – Vehicle Wraps are an ingenious idea to spread free marketing and brand awareness about your company, especially if you have large and heavy machinery. Since long cranes and rollers seem to grab attention because of their size, use that attention in your favour by opting for vehicle wraps for your machinery. For deliveries or pick up for supplies, your vehicle can be an effective tool for far-reaching brand awareness. 
  • Neon Signs – This is an effective tool for construction companies, especially those with night projects, as neon signs can be trendy and effective tools to spread brand awareness about your company. LED signs are an energy-efficient medium of signage that is both gentle on your pocket and the environment. These LED signs will work great to capture the attention of prospective customers! 
  • Trade Show Signs – Trade show signs are an important tool for your construction business as they help highlight your best projects, company mission and milestones in a compact and concise manner. Tradeshow signs are heavily being used these days as these signs are becoming normal again, thanks to trade events that are now being hosted once again. Make your business stand out with the most attractive trade show signs and give it the competitive edge it deserves!

  • Banners – One can’t discount the charm of a well-designed banner. Even now, a good banner can engage customers with attractive graphics, especially if you are constructing a small-scale project. Banners are an efficient and cost-effective way to increase awareness about services. Banners are also effective in promoting brand recall and can be customized easily. They are also a great tool for small businesses and construction companies as banners can be easily modified to suit your business needs!

Want help designing the best signage for your construction site? Give us a call at 973.783.1001 or drop an email at competitivesigns@gmail.com.

Top Signage Trends to watch out for in the Healthcare Industry

The world is getting back to normalcy again, albeit with a few restrictions. However, it’s still important to remember that the virus hasn’t gone away completely, and we still need to be responsible as citizens. The healthcare industry, as we all know, has been overwhelmed over the last couple of years. Thus, it’s even more important now to spread awareness and educate the public about health and safety, reducing the enormous workload for healthcare staff. For the same, signages can come in rather handy. Read on to know about the top signage trends in the healthcare industry and how they’re helpful in today’s time. 

Health Guidelines

Even after things start to go back to normal and the pandemic somewhat ends, the constant reminders to wear your masks, wash your hands and keep sanitizing, are here to stay for a while. Signages are a great way to keep reiterating this important information. One more important point that can be covered by these signages is how to know your symptoms. Since the symptoms of Covid-19 are ever-changing as are its effects, it’s highly possible that signages will come in handy to communicate better with the crowds. And this may not be limited to just Covid-19- in fact, this could be useful for season flu breakouts, other infections and more.

Overview of Healthcare Services

To reduce human interaction, signages will serve the purpose of giving out all the information you need. From reminders to make regular appointments with your doctors to the facilities and services a particular hospital/clinic or center offers, everything can be easily and efficiently conveyed through signage boards. This will help the healthcare system regulate its staff and burden them less with coming in direct contact with patients. And will almost all the information clearly put in one place, the patients, too, will find it easier to navigate through hospitals, clinics, or other healthcare centers.

Awareness Campaigns & Advertorials

From fundraisers to awareness campaigns about various initiatives, signage boards can be of great use to communicate with your audience. It helps directly because those whose attention you may want to grab will be gathering at your center. With smartly placed signages, they’re likely to want to know more and act in the right direction. Similarly, they can be a fantastic source of revenue generation in case you want to advertise about specific brands that are potentially of great use to the crowd you’re catering to. Some may call this old school advertising but as they say, old is gold! 

Now that you know all these amazing trends, adopt them in your marketing strategy and you might just land up with a success story.

Need signages? Give us a call us at 973.783.1001 or drop in an email at info@competitivesigns.com

3 Hospitality signage trends you need to adopt

Our biggest learning from 2020 has been that change is the only constant; and that uncertainty lurks around in every nook and corner. Businesses have had to have complete overhauls and adapt to the new ways of advertising and marketing. Survival of the fittest hasn’t ever been truer.

When it comes to promoting one’s business via signages, especially in the hospitality industry, it’s imperative to adopt new trends that have been making waves around the world. What are they? Let’s find out!

Go Green

One can’t reiterate enough on the emphasis of using eco-friendly materials when it comes to advertising, especially outdoor advertising. If you do wish to use signage to promote your business or hype up something awesome that you’re doing, then take the alternate and rather environmentally friendly route of eco-friendly signages. Eco-Vinyl signs have emerged as top winners and great picks. However, since eco-signages are still a new concept, the genuineness and longevity of the materials used must be checked thoroughly.

Maximalism In Minimalism

You know when we say keep it simple? We really do mean it. The attention span of most people is the same as that of goldfish, more so now than ever before thanks to information overload all over. To be able to have an effective communication strategy, you must think like a consumer. What will grab their attention without overwhelming them? And right there you will have your copy. Keep the content minimal yet effective, and the design clutter-free. Psychology says that colors like yellow, orange, pink and red evoke happiness in humans, so choose your colors wisely!

Faux Finishes for the Win

A simple design change can give a complete makeover to your signage. Faux finish, as they’re known, essentially are paints or prints that beautifully recreate a texture or the look of materials such as metal, stone, wood, brick, or marble. And all of this at minimal cost. Now is that perfect? So go crazy and choose a faux finish that best suits your brand’s personality and give yourself a premium upgrade at a fraction of the cost.

Hope these easy tips and tricks help your brand. A little goes a long way in promoting your business, so stay on trend and reach a wider audience super easily (and effectively)!

Need signages, give us a call us at 973.783.1001 or drop in an email at info@competitivesigns.com