Custom Awnings Archives - Competitive Signs

27 Dec 2022

How To Maximize On Retail Advertisement Signs

Advertising signage can be conveniently customized for any kind of business-making. It is one of the best ways to market a brand. Advertisement signs can generate a large amount of brand awareness, especially for retail brands. In fact, there’s been a surge in demand for offline retail outlets after the lockdowns during the pandemic.

Whether you are a local restaurant or a supermarket, advertising signage is your best bet to highlight deals and new products or simply direct your customers to different areas in your retail space. With the holiday season ahead of us, utilizing attractive advertising signage would be a great way to create a lasting image for your customers. Whether it is a Black Friday rush or the Holiday Season gift-buying frenzy, make sure your product or service reaches your customers through customized signage.

Why Use Advertising Signs For Your Business?

Any visual display that conveys a message to a specific audience is considered business signage, and advertisement signs are a form of business signage too. These signs are the initial point of in-person contact between a company and potential clients.

An advertising sign, whether placed outside or within the store, will increase brand recognition and tempt customers to engage with your store. Outdoor signs, storefront displays, informative signs, digital signs, and other forms of signage are all examples of advertising signage.

Here’s how you utilize advertisement signs:

1. Make them informative:

Informative advertising signs are a great way to utilize the benefits of signage. Information can be in the form of simple directions, facts about the brand’s product or service, or just the facilities present in the building. All informational advertising signs must be succinct and straightforward to read so that customers can grasp the content with a simple glance. Using big, solid fonts and bright color palettes helps the signs stand out. Additionally, placing your business’s logo and tagline on every sign ensures that the brand image is one that people will remember. Take note that subliminal messaging works incredibly well with informative advertising displays.

These signs make it easier for customers to move about your area, and also leave a lasting impression of the service/business. Consumer is more likely to rely on convenience in the future if they can locate what they are looking for more easily.

2. Make them persuasive:

Informational advertising can be effective, but using persuasion tactics will help you bring in the target audience. Using persuasion helps prospective clients understand the why behind their purchase. Adding attractive one-liners is the best persuasive tactic applied by most marketers. Ideally, keep the ad copy short and to the point, and make it emotionally impactful. Focus on a specific product/service and give one extremely compelling reason for your target audience to desire it.

Using persuasive signage or displays can change customer behavior and increase interaction with items that might otherwise go ignored. These persuasive advertisement signs also give retailers the chance to share information about new, seasonal, or highlighted products using signs highlighting a certain product category.

3. Make your advertisement signs more versatile:

The business signage must be versatile in order to bring in customers and successfully communicate the experience they can anticipate inside the company. Outdoor signage is probably the most versatile signage in physical retail because of its ability to bring in customers as well as build a relationship with potential customers.

Outdoor signage forms the’ initial impressions of your company. Effective signage may persuade visitors who have frequently passed by your place of business to enter and engage with your brand. Outdoor signage can include murals, awnings, entry signs, window signs, chalkboard sidewalk signs, etc. Ensure that you place the signage where it will be seen by as many passersby and drivers as feasible.

Conclusion

Using retail advertising signage can help your business stand out this holiday season. Get your signage demands met by contacting Competitive Signs, a household name that meets New Jersey’s dynamic signage needs. Their premium customized signage, with individualized attention, can help you get the advertisement signs your brand needs!

If you run a small business, contact Competitive Signs at 973.783.1001 or competitivesigns@gmail.com to obtain the best in the industry. Some of the best brands in the State of New Jersey use our shop signage services.

26 Aug 2022

How many types of shop signage does your business need?

A lot of business owners believe that simple storefront signage is enough to attract customers. However, if you want to grow your business’ reach, opt for multiple signage. Different types of shop signage can serve different functions for your business. They could expand your reach, give your store a more aesthetic look or help build a loyal customer base. Depending on your budget and marketing goals, you can pick shop signage that works for your business.

Types of signage for any business:

There are six major ways to amplify your business through shop signage. Firstly, you need to have storefront signage. Consecutively, you can choose between custom awnings, banner signs for stores and vehicle wraps. Here are some tips on how to pick the right store signage:

1. Storefront Signage for businesses

The storefront signage that you use contributes to your business’ identity. It is the first thing they see when they reach a store. Having said that, make sure not to clutter them with too much information. Emphasize your business’ name in a large font, what it does in a smaller font, and its location and contact details at the bottom.

2. Custom Awnings

Custom awnings for shops can help add an aesthetic charm to your business. Moreover, if you own a hotel, cafe or book store, they can help create additional al fresco sitting spaces. Apart from that, awnings also help shelter your windows and doors from extreme weather conditions such as dust storms or heavy rains.

3. Vehicle Wraps for Advertising

Vehicle wraps are a great way to increase your business’ offline reach. Their design and longevity also make them a budget-friendly choice. However, it is important to not de-clutter the vehicle wrap design. You want your advertisement to be noticed and understood by people even when the vehicle is in motion. So use large images, bold fonts and crisp messages to make a real impact.

4. Custom Banner Signs

There are two types of custom banner signs for shops that you can consider – standing banner signs and flag banner signs. You could opt to put these up in places with heavy footfalls such as malls, gyms, local markets, cinema halls and so on. Banner signs are small and can be made catchy with the right color scheme and design.

5. Pylons, Monuments and Interior Signs

Pylon signage and monument signage for businesses are some other ways to be noticed. Due to their large size, they are ideally placed on highways where they are visible from great distances. Pylons and monuments can help point people to your business and give them a quick brief on what you do. Apart from that, you can also add some interior signs for customer support which can contribute to boosting loyalty.

Conclusion

A business does not need to only depend on online marketing to generate sales. Custom shop signage can go a long way in helping you reach your audience. You can choose between banner signs, awnings, pylons and monument signage to give your business that extra push. Contact Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your shop signage needs.

26 Jul 2022

Learn What Custom Awning is perfect for your business

Every business is as good as its visual appeal – be it banner signs, exterior paint, interior decor and so on. One of the ways to enhance the visual appeal of your business is by adding a custom awning. An attractive entrance can easily make the space feel warmer and more welcoming. Regardless of whether you own a cafe or a retail store, a commercial awning can amp up its look and feel. However, it is essential to pick an awning that not only fits your budget but also complements your overall theme and decor.

Where can you place these awnings?

The placement of your awnings entirely depends on their purpose and your business theme. Ideally, awnings can be placed at entryways, along long pathways, over windows, over a patio or a deck, in an open space (like gardens) or even inside your establishment. It is essential to pick the right type of awning for a specific placement.

Types of custom awnings for businesses:

Commercial awnings can be broadly categorized into four types based on their make and function. As a business owner, you need to research thoroughly before you pick one:

1. Retractable Custom Awnings

Retractable awnings are really popular and mainly used by culinary enterprises such as restaurants and cafes. They are mounted to the wall and can be extended or retracted at will. They can also make for a great addition to terraces and balconies to shade the area from rain or harsh sunlight. One of the top three exterior commercial awnings, they offer increased outdoor dining space at restaurants and create a chic visual appeal.

2. Drop Arm Commercial Awnings

Drop arm awnings are extremely sloped awnings installed above windows to prevent sunlight from coming in. They serve as great storefront awnings for advertisement. Moreover, they can also be rolled up whenever they are not needed and can be utilized to display banner signs for your business.

3. Freestanding Awnings

Freestanding awnings are independently fixed shades that stand on vertical poles. Ideally, two awnings are mounted on any number of poles depending on their design. These custom awnings are perfect for creating shade in outdoor seating areas at home or in al fresco cafes, bookstores planning to organize exhibitions etc.

4. Pivot Arm Custom Awnings

Pivot arm awnings are held in place by a set of poles or ‘arms’. They are placed at an angle over windows to shade them from sunlight and heat. They can add a chic vintage look to any business while also helping create a cool space sans air conditioning.

Conclusion

Custom awnings for commercial organizations are versatile and chic. They help shade your interiors from sunlight and heat, create a vintage look and can enable advertisement endeavors as well. Depending on the layout and niche of your business, and your budget, you could pick any or all of the above-mentioned awnings. They can effortlessly pull together your business’ look and help create additional space if needed. Contact Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your shop signage needs.

15 Mar 2022

Elements That Make Up Good Shop Signage

Shop Signage is an essential tool for businesses to boost branding efforts and attract customers. There are so many iconic businesses in and around the world. That can be recognized just by their unique signage that has now become a part of their identity. It’s no secret that signage can effectively express your business’ brand mission and propel. It to become one of the most successful businesses in the market. Signage can be customized and can be effective at any budget! Whether you are a contractor, a local bank, or even a local boutique, signage can help you create the right kind of impact on your client that can generate impressive volumes of business.

If you are on the market for shop signage solutions. There are certain things to keep in mind before you zero in on the perfect signage solution. Here are the key elements that make up good signage –

1. Quality –

There are so many different types of shop signage like Wood carved signs, LED Neon Signs, Custom Awnings, Wall Murals, and much more. It is important to maintain a consistent level of quality to make sure that the signage you create for your business leaves a good impression on the audience. Shoddy work and low-quality signs can do more harm than good as they leave a bad impression on onlookers and passers-by, and you don’t want them to think poorly of the business operations, do you? When contacting your signage provider, always make sure that the raw materials, fabric, paint, and other materials they use are up to industry standards!

2. Design Thinking –

One of the best differentiators of a good signage company is its design philosophy. When creating signage solutions for brands, it is important to note that the entire experience should be collaborative, one that respects the client’s input while adding in their design flair. It is important to make sure that your shop signage is unique to your brand guidelines and does not look like every other signage on the street. Innovation is a very important element of good signage and can only come from signage firms that consider design thinking as an important aspect of their business.

3. Reflective –

Another important aspect of good signage is how effectively it conveys your brand story-is it just giving them a general impression of your brand, or is it telling them a curated version of your brand story that highlights your achievement and succinctly describes your products and service? This point comes in handy mostly during trade shows. If you are presenting or participating in a local expo, it is important to invest in good signage products, especially good trade show signs, that can stand out amongst others and nudge customers your way.

4. Call To Action –

A good shop signage is not effective if it does not grab attention of the audience and does not end up sending traffic your way. Therefore, it is important to have call-to-action phrases in your signage. Words like ‘buy’, ‘sell’, ‘hire’, ‘call’, ‘click’, ‘visit’ etc are good examples of Call-to-Action buttons that can give a direct impression about the nature of your business to the potential customers. You can create a sense of urgency by including phrases like ‘limited offer’, ‘sale’ ‘closing fast’, to persuade customers to visit your business.

5. Contrast and Graphics –

A good signage is the one that immediately captures the attention of the passer by and helps create brand awareness. By creating contrasts and making your graphics more engaging. You can create an impact on your target audience that stays with them for a long time. Always make sure that your shop signage is legible from a farther distance. And this can be done by using highly contrasting colors. Using graphics too can last a good impression. By enlarging your company logo, or adding in a fun, contrasting element can help your business stand out among others!

Conclusion

Now that you know why you need good signage. Get the best in the business by giving us a call at 973.783.1001 or drop in an email at info@competitivesigns.com

29 Jan 2022

Protect Your Custom Awnings From Snow Damage!

Snow removal from custom awnings is an activity that a lot of business owners overlook due to additional effort and time. However, this activity needs to be a planned component of your business.

Snow and ice cause damage to awnings, walkways, and roofs which can cause your business a huge loss as it could require re-installations and repairs where none were needed in the first place. Here’s how you can prevent that:

Whenever possible, always hire an expert for snow removal. They know how to remove snow properly and safely from your property. At Competitive Signs (the leading provider of shop signage in Clifton), we encourage safety before everything, and hence highly recommend you to hire professionals for this activity.

If you are not able to hire a professional:

Follow these tips on how to remove snow and ice quickly and effectively from your custom awnings and roofs

I. Safety first

Always protect yourself first. Wear a waterproof flexible jacket that can also keep your warm. Wear an eye protection gear and working gloves.

II. Get the right tools for the job

A snow removal tool with a soft extension is best for cleaning loose snow from custom awnings and roof. Do not use any pressure – let the soft brush do the work for you. This ensures there is no damage to the roof from the tool itself.

A hard brush and shovel are needed for concrete surfaces and walkways.

III. Do not use salt on your custom awnings & roofs

Salt on custom awnings will do more harm than good. Once majority of the snow is removed, use heat from under the awning to melt the remaining snow or better, just spray some warm water to get rid of the remaining build up.

IV. Use a fabric cleaner and protectant

After your awning is clean, use a fabric cleaner and hydrophobic protectant to keep your awning looking new and protected from the elements.

These simple to follow tips will help you maintain your custom awnings so that they last for years to come.

If you need services like installation of new custom awnings, or need any other services for best signage in Clifton like y ard sale signs, wall murals, etc., you can call Competitive Signs at 973-783-1001 or email at competitivesigns@gmail.com.

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Category Archives: Custom Awnings

Why Use Advertising Signs For Your Business?

Here’s how you utilize advertisement signs:

1. Make them informative:

2. Make them persuasive:

3. Make your advertisement signs more versatile:

Conclusion

Types of signage for any business:

1. Storefront Signage for businesses

2. Custom Awnings

3. Vehicle Wraps for Advertising

4. Custom Banner Signs

5. Pylons, Monuments and Interior Signs

Conclusion

Where can you place these awnings?

Types of custom awnings for businesses:

1. Retractable Custom Awnings

2. Drop Arm Commercial Awnings

3. Freestanding Awnings

4. Pivot Arm Custom Awnings

Conclusion

1. Quality –

2. Design Thinking –

3. Reflective –

4. Call To Action –

5. Contrast and Graphics –

Conclusion

Follow these tips on how to remove snow and ice quickly and effectively from your custom awnings and roofs

I. Safety first

II. Get the right tools for the job

III. Do not use salt on your custom awnings & roofs

IV. Use a fabric cleaner and protectant