advertising signs for small businesses

5 advertising signs for small businesses to benefit from

Small businesses are perpetually stuck in a financial dilemma. While you need marketing to boost sales, you also need sales to grow in order to invest in marketing. Most online marketing strategies are not very budget friendly for small businesses. However, with a little creativity, you can still make marketing work for you. Offline marketing such as advertising signs for small businesses can be extremely beneficial in reaching your target audience, increasing footfall, and boosting sales.

5 advertising signs for small businesses to benefit from:

Offline marketing is a great way to reach an audience in and around your business location. However, what signs you choose to invest in depends on what niche you sell in. Having said that; there are some advertising signs for small businesses that work well. All you need is a little customization and design ideas for signs for small businesses.

1. Vehicle wraps

vehicle wrap is a type of advertising signage

Vehicle wraps are a long-term investment that make for the perfect signs for small businesses to benefit from. You cannot go wrong with a well-designed vehicle wrap. They reach audiences farther away and can last you for at least 5 years. At the same time, they help protect your car and come with no recurring charges.

2. Banner signs

banner sign for small business

Banner signs are easy investments that target a specific audience directly. You could choose to put standing banner signs outside malls, gyms or parks, depending on where your target audience goes. These signs can promote offers, events, discounts or just give the reader information about what you do.

3. Window graphics

advertising signs for small businesses

An attractive window graphic sign can stop any passer-by in their path. Depending on your aesthetic, you can install transparent, translucent or opaque window graphics. They can be something as simple as an image of a coffee cup (if you are in a cafe), a discount, or a motivational quote. These can contribute toward building an aesthetic appeal and relevance for your brand amongst your audience.

4. Storefront signage

advertisement sign for business

Storefront signage is usually installed above the entrance of any shop or cafe. It generally informs the customer about the name of the business, what it does and how they can get in touch. These signs serve to make the first impression on your customers and hence they need to be well-designed and large enough to be seen from far away. Bold fonts and minimalist designs are perfect for these signs.

5. Yard Signs

signage for small business

Yard signs have been a forever favorite of small businesses. They are easy to make and don’t require too many expenses. You can place them in parks, along highways and outside houses. If designed well, they can really grab attention and attract customers to your business.

Conclusion

If you are a small business, assessing your finances and choosing your expenses wisely is crucial. However, this need not stop you from marketing your business to the people around you. There are so many offline signs for small businesses to benefit from. While vinyl wrapping or storefront signs might be on the more expensive side, yard signs and banner signs are comparatively budget friendly. All you have to do is decide on a budget and invest in what meets your needs. It might take a while for you to do your research, but if done and designed well, signage can help convert people into customers. Contact Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your shop signage needs.

Yard sale signs with stakes

Best Elements of Successful Yard Sale Signs With Stakes

Yard sale signs with stakes are the go-to signage tools for small businesses and companies looking to expand their signage and branding efforts. Over the years, yard sale signs with stakes have gone through numerous changes to be in line with the current trends. The great thing about these tools is that they help companies with tight budgets to make a mark. Increase their brand retention without the added expense of running an expensive campaign, and buy time on billboards.

If you are looking to get yard sale signs with stakes, here are the top 5 elements:

1. Yard sale signs should be legible and should come in contrasting colors

Printed Yard Sign

When we think of yard sale signs, we often resort to the tiny stakes in the backyard, which hardly grab our attention. Yard sale signs need to be large enough, they should be done in contrasting colors and should have your company name in bold so that they can be easily seen by onlookers and passers-by. This can help you get much-needed exposure in the area where you are working. Plus, it is a lot cheaper than a billboard!

2. Yard sale signs need to be engaging

custom yard sign

Just being legible and easily discernible is not going to make a yard sale sign effective. Funny yard sale signs or aesthetic designs is what will help draw attention to your service. Whenever you include a funny phrase or an attractive design, the locals remember the name or brand better! This can also help your business get the edge it needs, to appear distinct from other local businesses in the area.

3. Yard sale signs need to clearly convey your contact details

Yard signs with stakes

When setting up construction projects, your yard sale sign needs to act like your company’s very own business card. Therefore, a yard sale sign should have clear information regarding your contact numbers, address, and the services you provide.

4. Yard Sale Signs need to be placed at multiple points

Yard Sale Signs

When working as a small business, you need to optimize your small business advertising signs to the highest level. Billboards and other expensive advertising tools work to create an all-encompassing vision of a brand. While small businesses may not find resorting to these advertising tools sustainable, they can use their signage as their brand power. Make sure your yard sale signs are placed everywhere near your construction project. Work with your signage provider to make your signs as malleable as possible to fit in near as many entry and exit points of the construction project you are working on.

5. Your yard sign needs to be in sync with your brand color and logo

yard signs

An important thing while working on a yard sign is to make sure that whatever design you choose is in sync with the brand memo, fonts, style, and colors that you have chosen for your business. It is important to do so as it will help your future customers retain your company’s logo, name, product, and services for longer. They will easily be able to associate the yard sale sign with the business, potentially bringing in a large volume of business.

Conclusion

Now that you know the elements that make up good yard sale signs with stakes. It is only fitting that you choose the best in the business to execute your vision. Choose Competitive Signs for all your shop signage needs, as they provide over 20 years of signage expertise. Using modern tools, sophisticated facilities and a highly supportive staff, Competitive Signs creates the perfect signage tools for businesses, across New Jersey!