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Category Archives: Wall Murals

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27 Dec 2022
advertisement signs

How To Maximize On Retail Advertisement Signs

Categories Contractor & Yard Sale, Custom Awnings, Custom LED, Shop Signage, Wall Murals, Window Graphics Author competitivesigns

Advertising signage can be conveniently customized for any kind of business-making. It is one of the best ways to market a brand. Advertisement signs can generate a large amount of brand awareness, especially for retail brands. In fact, there’s been a surge in demand for offline retail outlets after the lockdowns during the pandemic.

Whether you are a local restaurant or a supermarket, advertising signage is your best bet to highlight deals and new products or simply direct your customers to different areas in your retail space. With the holiday season ahead of us, utilizing attractive advertising signage would be a great way to create a lasting image for your customers. Whether it is a Black Friday rush or the Holiday Season gift-buying frenzy, make sure your product or service reaches your customers through customized signage.

Why Use Advertising Signs For Your Business?

Any visual display that conveys a message to a specific audience is considered business signage, and advertisement signs are a form of business signage too. These signs are the initial point of in-person contact between a company and potential clients.

An advertising sign, whether placed outside or within the store, will increase brand recognition and tempt customers to engage with your store. Outdoor signs, storefront displays, informative signs, digital signs, and other forms of signage are all examples of advertising signage.

Here’s how you utilize advertisement signs:

1. Make them informative:

Informative advertising signs are a great way to utilize the benefits of signage. Information can be in the form of simple directions, facts about the brand’s product or service, or just the facilities present in the building. All informational advertising signs must be succinct and straightforward to read so that customers can grasp the content with a simple glance. Using big, solid fonts and bright color palettes helps the signs stand out. Additionally, placing your business’s logo and tagline on every sign ensures that the brand image is one that people will remember. Take note that subliminal messaging works incredibly well with informative advertising displays.

business signs

These signs make it easier for customers to move about your area, and also leave a lasting impression of the service/business. Consumer is more likely to rely on convenience in the future if they can locate what they are looking for more easily.

2. Make them persuasive:

Informational advertising can be effective, but using persuasion tactics will help you bring in the target audience. Using persuasion helps prospective clients understand the why behind their purchase. Adding attractive one-liners is the best persuasive tactic applied by most marketers. Ideally, keep the ad copy short and to the point, and make it emotionally impactful. Focus on a specific product/service and give one extremely compelling reason for your target audience to desire it.

Using persuasive signage or displays can change customer behavior and increase interaction with items that might otherwise go ignored. These persuasive advertisement signs also give retailers the chance to share information about new, seasonal, or highlighted products using signs highlighting a certain product category.

business advertisement sign

3. Make your advertisement signs more versatile:

advertisement signage

The business signage must be versatile in order to bring in customers and successfully communicate the experience they can anticipate inside the company. Outdoor signage is probably the most versatile signage in physical retail because of its ability to bring in customers as well as build a relationship with potential customers.

Outdoor signage forms the’ initial impressions of your company. Effective signage may persuade visitors who have frequently passed by your place of business to enter and engage with your brand. Outdoor signage can include murals, awnings, entry signs, window signs, chalkboard sidewalk signs, etc. Ensure that you place the signage where it will be seen by as many passersby and drivers as feasible.

Conclusion

Using retail advertising signage can help your business stand out this holiday season. Get your signage demands met by contacting Competitive Signs, a household name that meets New Jersey’s dynamic signage needs. Their premium customized signage, with individualized attention, can help you get the advertisement signs your brand needs!

If you run a small business, contact Competitive Signs at 973.783.1001 or competitivesigns@gmail.com to obtain the best in the industry. Some of the best brands in the State of New Jersey use our shop signage services.

16 Sep 2022

Office Indoor Signage Your Company Needs

Categories Architectural & ADA, Carved, Channel Letters, Neon Signs, Wall Murals Author competitivesigns

An impressionable office is one that takes care of the little things. While a majestic exterior can enrapture your clients, walk-ins and employees, the office interior will decide whether they stay. A free coffee counter, comfortable seating and helpful office indoor signage are some things that help build trust and loyalty.  Each sign adds value to the customer’s perception of your office’s quality of service.

Office Indoor Signage You Can Use in Your Company:

Different kinds of office signage serve different functions within a workspace. You can pick a logo for the reception, graphics that talk about company values, and ADA signs alongside directional signs to optimize navigation within the office. If you are still unsure about the importance of indoor signage in your office, here are some signs to consider:

1. ADA Office Signage

ADA Office Signage

The current ADA regulations require work-spaces to incorporate disability-friendly signage. The compliant signage specifically needs to be installed in washrooms, elevators, parking spaces and in areas that indicate floor numbers. Ensure that your ADA-compliant indoor signage facilitates access to all spaces within the office without much fuss. Keep in mind that the ADA has further regulations regarding dimensions, placement and type of braille to be used that need to be followed as well.

2. Cut Metallic Office Indoor Signage

Cut metallic indoor signage brings class to your office. The sleek metal design is perfect for installing logos at the main entrance and even at the reception. They help create an edge over other businesses with their sheer elegance and sharp look. Apart from that, you can consider other indoor office signage for your lobby. It could be your tagline under the logo, your company’s growth statistics or its best reviews. Make these in metal or acrylic depending on the space available and your design goals.

Cut Metallic Office Indoor Signage

3. Exciting Wall Graphics

Exciting Wall Graphics

Nobody likes a monochromatic office. The best offices are decked in fun colors and exciting wall graphics that talk about the brand’s values. Apart from that, you could also put up motivational quotes, an employee of the month features, niche statistics and so on to make things fun around the office.Lastly, add interesting facts about your city, workspace or professional field to convey your love for what you do.

4. Office Signage to Indicate House Rules

Every office space has its own rules that the employees and customers need to follow. Use interior banners to convey these rules wherever necessary. Along with this, the banners can also be used to indicate work anniversaries, customer appreciation, targets achieved, office events, holidays and so on. However, it is important to place them wisely in order to avoid cluttering the office.

Office Signage to Indicate House Rules

Conclusion

Take a look at your office space and assess its aesthetic and functional appeal. You can go a step ahead and ask your employees and customers for feedback too. Office indoor signage might feel unnecessary to someone who knows the company like the back of their hand. However, for most outsiders, every tiny office sign counts and contributes to their impression of the company. Different signs serve different functions and it is important to assess and install office signage that you feel your company needs. Contact Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your shop signage needs.

15 Mar 2022
Best Tips For How to Good Shop Signage

Elements That Make Up Good Shop Signage

Categories Carved, Custom Awnings, Custom LED, Neon Signs, Shop Signage, Trade Show, Wall Murals Author competitivesigns

Shop Signage is an essential tool for businesses to boost branding efforts and attract customers. There are so many iconic businesses in and around the world. That can be recognized just by their unique signage that has now become a part of their identity. It’s no secret that signage can effectively express your business’ brand mission and propel. It to become one of the most successful businesses in the market. Signage can be customized and can be effective at any budget!  Whether you are a contractor, a local bank, or even a local boutique, signage can help you create the right kind of impact on your client that can generate impressive volumes of business.

If you are on the market for shop signage solutions. There are certain things to keep in mind before you zero in on the perfect signage solution. Here are the key elements that make up good signage –

1. Quality –

There are so many different types of shop signage like Wood carved signs, LED Neon Signs, Custom Awnings, Wall Murals, and much more. It is important to maintain a consistent level of quality to make sure that the signage you create for your business leaves a good impression on the audience. Shoddy work and low-quality signs can do more harm than good as they leave a bad impression on onlookers and passers-by, and you don’t want them to think poorly of the business operations, do you? When contacting your signage provider, always make sure that the raw materials, fabric, paint, and other materials they use are up to industry standards!

2. Design Thinking –

One of the best differentiators of a good signage company is its design philosophy. When creating signage solutions for brands, it is important to note that the entire experience should be collaborative, one that respects the client’s input while adding in their design flair. It is important to make sure that your shop signage is unique to your brand guidelines and does not look like every other signage on the street. Innovation is a very important element of good signage and can only come from signage firms that consider design thinking as an important aspect of their business.

3. Reflective –

Another important aspect of good signage is how effectively it conveys your brand story-is it just giving them a general impression of your brand, or is it telling them a curated version of your brand story that highlights your achievement and succinctly describes your products and service? This point comes in handy mostly during trade shows. If you are presenting or participating in a local expo, it is important to invest in good signage products, especially good trade show signs, that can stand out amongst others and nudge customers your way.

4. Call To Action –

A good shop signage is not effective if it does not grab attention of the audience and does not end up sending traffic your way. Therefore, it is important to have call-to-action phrases in your signage. Words like ‘buy’, ‘sell’, ‘hire’, ‘call’, ‘click’, ‘visit’ etc are good examples of Call-to-Action buttons that can give a direct impression about the nature of your business to the potential customers. You can create a sense of urgency by including phrases like ‘limited offer’, ‘sale’ ‘closing fast’, to persuade customers to visit your business.

5. Contrast and Graphics –

A good signage is the one that immediately captures the attention of the passer by and helps create brand awareness. By creating contrasts and making your graphics more engaging. You can create an impact on your target audience that stays with them for a long time. Always make sure that your shop signage is legible from a farther distance. And this can be done by using highly contrasting colors. Using graphics too can last a good impression. By enlarging your company logo, or adding in a fun, contrasting element can help your business stand out among others!

Conclusion

Now that you know why you need good signage. Get the best in the business by giving us a call at 973.783.1001 or drop in an email at info@competitivesigns.com

26 Nov 2021

Top Signage Trends to watch out for in the Healthcare Industry

Categories Custom Dimensional, Wall Murals, Window Graphics Author competitivesigns

The world is getting back to normalcy again, albeit with a few restrictions. However, it’s still important to remember that the virus hasn’t gone away completely, and we still need to be responsible as citizens. The healthcare industry, as we all know, has been overwhelmed over the last couple of years. Thus, it’s even more important now to spread awareness and educate the public about health and safety, reducing the enormous workload for healthcare staff. For the same, signages can come in rather handy. Read on to know about the top signage trends in the healthcare industry and how they’re helpful in today’s time. 

Health Guidelines

Even after things start to go back to normal and the pandemic somewhat ends, the constant reminders to wear your masks, wash your hands and keep sanitizing, are here to stay for a while. Signages are a great way to keep reiterating this important information. One more important point that can be covered by these signages is how to know your symptoms. Since the symptoms of Covid-19 are ever-changing as are its effects, it’s highly possible that signages will come in handy to communicate better with the crowds. And this may not be limited to just Covid-19- in fact, this could be useful for season flu breakouts, other infections and more.

Overview of Healthcare Services

To reduce human interaction, signages will serve the purpose of giving out all the information you need. From reminders to make regular appointments with your doctors to the facilities and services a particular hospital/clinic or center offers, everything can be easily and efficiently conveyed through signage boards. This will help the healthcare system regulate its staff and burden them less with coming in direct contact with patients. And will almost all the information clearly put in one place, the patients, too, will find it easier to navigate through hospitals, clinics, or other healthcare centers.

Awareness Campaigns & Advertorials

From fundraisers to awareness campaigns about various initiatives, signage boards can be of great use to communicate with your audience. It helps directly because those whose attention you may want to grab will be gathering at your center. With smartly placed signages, they’re likely to want to know more and act in the right direction. Similarly, they can be a fantastic source of revenue generation in case you want to advertise about specific brands that are potentially of great use to the crowd you’re catering to. Some may call this old school advertising but as they say, old is gold! 

Now that you know all these amazing trends, adopt them in your marketing strategy and you might just land up with a success story.

Need signages? Give us a call us at 973.783.1001 or drop in an email at info@competitivesigns.com

15 Nov 2021

Don’t make these mistakes with signage!

Categories Banners, Custom LED, Neon Signs, Shop Signage, Trade Show, Wall Murals, Window Graphics Author competitivesigns

Putting up a sign to let people know about your business seems like an easy task, doesn’t it? Creating a message in an attractive design can’t be that complicated. Unfortunately, this task is not as easy as it sounds. Where will your logo be? What font will you use? What colors represent your business? How are you going to keep it short and crisp? Where will you place it? These are some of the questions that you need to answer before you get your signage in place. In this blog post, we list down 5 common mistakes made by brands (both small and large) while creating a signage. Bookmark this for future reference!

I. Choosing the wrong color

There’s a lot of thought to be put into the color of the text on the signage. While you do have a set of brand colors, you need to ensure the text on your sign in legible too. A pro tip to keep in mind here: always choose a color or finish that will stand out against the background color without looking too gaudy. Opt for contrasting colors.

II. Choosing an illegible font

This one goes without saying. Your text needs a font that makes it easy to be read. It may be tempting to choose a fancy font, but is it easy to read from a distance? Does it match your brand style? People won’t stop to squint at a hard-to-read sign. Even if it only takes a few seconds to read the text, that these days is too long. The size of the font is also important. A passer-by will potentially see your sign and be interested only if it catches their eye. Bigger letters will extend that time frame by making the sign visible from a distance.

III. Writing a long message

Your potential customers are not going to go out of their way to read your sign. In fact, your ad needs to seek your customer. It is important to get your message across in as few words as possible. Less information will allow you to use larger letters, but it will also make your sign more accessible and legible. Your sign will also look clean and appealing.

IV. Incorrect installation of the signage

You’ve designed your sign and kept all the above factors in mind. Now it’s time to install it in the neighborhood. Ensure you hire the right team that will take care of proper installation. Things like security, visibility at a great location and protection during bad weather are some of the pointers a good, professional installation team will keep in mind.

V. Using the wrong material for the signage

The primary consideration should be whether the signage will endure all the weather conditions it is exposed to. If you’re in a sunny region, ensure that you use fade-resistant ink. If you’re setting up the sign in a wet climate, use waterproof ink and material. Use vinyl or even acrylic paints in coastal regions.

Having a stellar physical store front or office can speak volumes for your brand’s image. If you’re in the market for a business signage design expert, give us a call us at 973.783.1001 or drop in an email at info@competitivesigns.com