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26 Aug 2022
Shop Signage

How many types of shop signage does your business need?

Categories Architectural & ADA, Banners, Carved, Channel Letters, Custom Awnings, Custom LED, Monument Signs, Shop Signage, Uncategorized, Vehicle Wraps, Window Graphics Author competitivesigns

A lot of business owners believe that simple storefront signage is enough to attract customers. However, if you want to grow your business’ reach, opt for multiple signage. Different types of shop signage can serve different functions for your business. They could expand your reach, give your store a more aesthetic look or help build a loyal customer base. Depending on your budget and marketing goals, you can pick shop signage that works for your business.

Types of signage for any business:

There are six major ways to amplify your business through shop signage. Firstly, you need to have storefront signage. Consecutively, you can choose between custom awnings, banner signs for stores and vehicle wraps. Here are some tips on how to pick the right store signage:

1. Storefront Signage for businesses

Storefront Signage for businesses

The storefront signage that you use contributes to your business’ identity. It is the first thing they see when they reach a store. Having said that, make sure not to clutter them with too much information. Emphasize your business’ name in a large font, what it does in a smaller font, and its location and contact details at the bottom.

2. Custom Awnings

Custom Awnings

Custom awnings for shops can help add an aesthetic charm to your business. Moreover, if you own a hotel, cafe or book store, they can help create additional al fresco sitting spaces. Apart from that, awnings also help shelter your windows and doors from extreme weather conditions such as dust storms or heavy rains.

3. Vehicle Wraps for Advertising

Vehicle Wraps for Advertising

Vehicle wraps are a great way to increase your business’ offline reach. Their design and longevity also make them a budget-friendly choice. However, it is important to not de-clutter the vehicle wrap design. You want your advertisement to be noticed and understood by people even when the vehicle is in motion. So use large images, bold fonts and crisp messages to make a real impact.

4. Custom Banner Signs

Custom Banner Signs

There are two types of custom banner signs for shops that you can consider – standing banner signs and flag banner signs. You could opt to put these up in places with heavy footfalls such as malls, gyms, local markets, cinema halls and so on. Banner signs are small and can be made catchy with the right color scheme and design.

5. Pylons, Monuments and Interior Signs

Pylons, Monuments and Interior Signs

Pylon signage and monument signage for businesses are some other ways to be noticed. Due to their large size, they are ideally placed on highways where they are visible from great distances. Pylons and monuments can help point people to your business and give them a quick brief on what you do. Apart from that, you can also add some interior signs for customer support which can contribute to boosting loyalty.

Conclusion

A business does not need to only depend on online marketing to generate sales. Custom shop signage can go a long way in helping you reach your audience. You can choose between banner signs, awnings, pylons and monument signage to give your business that extra push. Contact Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your shop signage needs.

26 Aug 2022

How to increase efficiency of a custom LED sign

Categories Custom LED, Neon Signs Author competitivesigns

Digital signage has come a long way in helping brands build an offline presence. Amongst these, a custom LED sign can potentially drive your business to growth and higher reach. Its catchy, colorful look illuminated display and safe structure makes it popular amongst modern businesses. That said, it is essential to use effective strategies in order to build a practical custom LED sign. Here are some tips to get the most out of your custom LED signs:

Tips for custom LED signs:

1. Make them solve a problem

Custom LED sign

The best way to increase the value of your business – whether it’s a hospital or a bar – is by sharing information. You could talk about “benefits of donating blood” or “sightseeing in the city”, presenting information that is helpful to the reader. In this regard, indoor and outdoor custom LED signs can help grab the viewer’s attention. Their bright display can further ensure that the message is visible even at night.

2. Design your custom LED sign with empathy

Custom LED sign

An audience connects better with signs that are organic. Some ways to show empathy are through collated research data, focusing on client reviews and additional resources. This creates a space for your audience to connect with your business and find all the essential resources they need. Just imagine – you are lost in a new city and find a well-lit LED sign with a map of where what is. Wouldn’t that be helpful?

3. Launch creative advertising campaigns

Whether it’s a sale or an exciting product/service launch, plan a creative advertising campaign on a custom LED sign. Make sure to de-clutter your design and highlight the important elements. You can always seek the professional help of designers to put together the best piece possible. A colorful illuminated custom LED sign can make any campaign 10 times more attractive. This will encourage more footfall to your business and even boost sales.

4. Keep switching your custom LED signs

Customers like a little novelty now and then. So, whatever you put up on your sign, change it up every couple of weeks. Try to put together a brand design and stick to the colors that will remind people of your business. This way, they will think of the product or service even when they are not actively seeking it. Moreover, these changes are cost-effective and work as a one-time investment for your growing business.

Conclusion

While online marketing is taking over advertisement today, digital signage continues to play its part effectively. As a business with a moderate budget, custom LED signs can help you boost sales within your locality. Attractive LED signs present a de-cluttered design and display messages that solve problems for the users while being empathetic. Apart from that, they can also be enhanced through regular changes and tweaks to attract more footfall. To summarize it all, custom LED signs for businesses are a great investment that can reap benefits in the long term. Contact Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your shop signage needs.

26 Jul 2022

Learn What Custom Awning is perfect for your business

Categories Custom Awnings Author competitivesigns

Every business is as good as its visual appeal – be it banner signs, exterior paint, interior decor and so on. One of the ways to enhance the visual appeal of your business is by adding a custom awning. An attractive entrance can easily make the space feel warmer and more welcoming. Regardless of whether you own a cafe or a retail store, a commercial awning can amp up its look and feel. However, it is essential to pick an awning that not only fits your budget but also complements your overall theme and decor.

Where can you place these awnings?

The placement of your awnings entirely depends on their purpose and your business theme. Ideally, awnings can be placed at entryways, along long pathways, over windows, over a patio or a deck, in an open space (like gardens) or even inside your establishment. It is essential to pick the right type of awning for a specific placement.

Types of custom awnings for businesses:

Commercial awnings can be broadly categorized into four types based on their make and function. As a business owner, you need to research thoroughly before you pick one:

1. Retractable Custom Awnings

Retractable awnings are really popular and mainly used by culinary enterprises such as restaurants and cafes. They are mounted to the wall and can be extended or retracted at will. They can also make for a great addition to terraces and balconies to shade the area from rain or harsh sunlight. One of the top three exterior commercial awnings, they offer increased outdoor dining space at restaurants and create a chic visual appeal.

2. Drop Arm Commercial Awnings

Drop arm awnings signs for business are extremely sloped awnings installed above windows to prevent sunlight from coming in. They serve as great storefront awnings for advertisement. Moreover, they can also be rolled up whenever they are not needed and can be utilized to display banner signs for your business.

Custom Awnings

3. Freestanding Awnings

Freestanding awnings signs for business are independently fixed shades that stand on vertical poles. Ideally, two awnings are mounted on any number of poles depending on their design. These custom awnings are perfect for creating shade in outdoor seating areas at home or in al fresco cafes, bookstores planning to organize exhibitions etc.

4. Pivot Arm Custom Awnings

Pivot arm awnings are held in place by a set of poles or ‘arms’. They are placed at an angle over windows to shade them from sunlight and heat. They can add a chic vintage look to any business while also helping create a cool space sans air conditioning.

Conclusion

Custom awnings for commercial organizations are versatile and chic. They help shade your interiors from sunlight and heat, create a vintage look and can enable advertisement endeavors as well. Depending on the layout and niche of your business, and your budget, you could pick any or all of the above-mentioned awnings. They can effortlessly pull together your business’ look and help create additional space if needed. Contact Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your shop signage needs.

Read More: Top 4 Latest Trends In Custom LED Neon Signs

20 Jul 2022

How to make sure your ADA signs are compliant

Categories Architectural & ADA Author competitivesigns

For ensuring your ADA signs is compliant, the Americans with Disabilities Act was passed in 1990 to make America more accessible to all its citizens. The goal was to create a world where individuals with disabilities can hold important jobs and own businesses without much fuss. A part of this Act deals with signage and how businesses can make sure they are more disability-friendly.

Why does your ADA signs need to be compliant?

The goal of designing ADA-compliant signage is to encourage accessibility and to give individuals with disabilities autonomy. ADA-compliant signage installation build your business a better reputation. It allows citizens an autonomous. They can navigate through your enterprise safely without any accidents.

Tips to check whether your signage is ADA compliant:

There are several guidelines for designing disability-friendly signage specified under the ADA. Adhering to these guidelines can really help create a more inclusive world that allows equal opportunities for everyone.

1. Types of signage that need to be compliant

Not all signage on your property need to be ADA compliant. Primarily, the signage that offers directions or some sort of warning is the one that needs to follow the guidelines. Signage that indicates entry and exit points, washrooms, directions, room identification tags etc. Apart from that, signage on your website need to be ADA compliant as well.

2. Signage in Braille

One of the major requirements of ADA signs is that they should be legible to individuals with visual impairments. Rounded Braille dots need to be included on signage, preferably in lowercase except for proper nouns. The raised letters shouldn’t be higher than 2 inches and no smaller than 5/8th of an inch. Lastly, they should be in a sans-serif font.

3. Create contrast in ADA-compliant signs

The goal is to make signage as clear and visible as possible. The ADA suggests creating contrast white or black background. If you choose to use other colors, make sure that the font color contrasts with the background color. The ADA signs should not be too cluttered and easy to read.

4. Find the right placement

ADA-compliant signs should be easily accessible to the visually and physically impaired. For this to be possible, the signs need to be between 48 to 60 inches above the floor. There are specific guidelines about signs placed next to doors to ensure that the individual’s safety is not at risk.

Conclusion

ADA is an important step toward leveling the play-field by encouraging inclusiveness and accessibility. It lays down guidelines for various infrastructural aspects, including signage. Putting up ADA-compliant signage can be beneficial for your business and for individuals with disabilities. If you can succeed in creating effective signs that are disability-friendly, it can ensure equal access for all citizens. Contact Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your shop signage needs.

Read More: Top 4 Latest Trends In Custom LED Neon Signs

30 Jun 2022
Custom banner signs

Why Use Custom Banner Signs For Advertising

Categories Banners Author competitivesigns

Custom banner signs are a popular secondary source of advertising for most businesses. They help attract a localized clientele and organically reach more people than digital ads. Regardless of how big or small your business is, advertising will always remain important. The well-designed banner signs will last long, is budget-friendly and can help your business pick up.

5 reasons to use banner signs for advertising:

1. Custom banner signs are pocket-friendly

banner signs

If you are a small advertising business, then digital, TV or billboard marketing might not fit into your budget. This, however, should not stop you from marketing your brand to increase your customer base. Custom banner signs serve as a one-time investment and are extremely budget-friendly. Regardless of whether you design them yourself or outsource the design, banner signs are still cheaper than most other mediums. You could make a bunch, put them up in all the busier corners and forget about them.

2. Banners signs are eye-catching

Banner sign

A well-designed and minimalist banner sign can be eye-catching. The key to an attractive banner sign is a simplistic design. Make sure your banner sign uses complementary and visible colors that align with your brand’s language. Apart from that sticking to fonts and images that are legible and not too cluttering is also essential. Lastly, a good design directs the viewer’s focus to the purpose of the ad, for instance announcing a discount.

3. Banner signs help build brand awareness

An eye-catching and informative banner sign will help build brand awareness amongst viewers. However, it is important to keep your custom banner signs crisp and to the point. People tend to notice attractive advertisements and sometimes, that itself can encourage word-of-mouth advertising. If your banner sign is clever enough to spark a conversation, this can lead to better brand awareness.

4. Banner signs advertising encourages omni-channel marketing

If you are a business with a larger marketing budget, custom banner signs can still serve as an effective marketing tool. While digital marketing requires you to be constant for a long period to gradually build a reach, banner signs don’t. You could stick up a few outside a popular mall or supermarket and you will already have a high reach. Banner signs can be used as a secondary marketing channel while you build your online presence in parallel.

 

5. They are targeted

Flag banner signs

Banner signs help businesses attract a specific local clientele. For instance, if you are a newly launched bookstore, launching a sale by putting up banner signs near cafes can really boost footfall. In this regard, banner signs work as targeted advertisements.

Conclusion

Banner signs are basically large posters that you can put out to advertise your brand or announce a sale etc. Apart from posters, flag banner signs or standing banner signs are also ideal. They can either serve as a primary or secondary source of marketing for your business. Moreover, an attractive banner sign can help build brand awareness, start a conversation and lead to word-of-mouth advertising. They are also a one-time investment, making them a budget-friendly option for advertising. Contact Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your shop signage needs.

Read More: Top 4 Latest Trends In Custom LED Neon Signs

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