competitivesigns, Author at Competitive Signs

23 Jan 2023

Why you should have Indoor Signage in your Office

Your signage can be your biggest marketing tool. Apart from promoting your services, indoor signage is a great way to build brand awareness. Signage is also a great way to set your business apart through a unique design language. Long story short, it wouldn’t hurt to deck up your office spaces with signage. Indoor signage shows your client that you care for them and that you aren’t here just for the money. It builds value, trust and loyalty, something that ensures lifelong relationships with customers.

Here are some reasons why your office should have indoor signage:

1. Build brand awareness with office signage:

When clients walk into your office space, how you present your business makes a huge impression on them. Inculcating your brand’s values into subtle office signage builds appeal. Throw in your colourful logos, place your motto in bold fonts and put up your latest offers. A clever mix of digital signage and good old posters is the perfect way to go about it. Add neon signage to promote your brand colours and digital screens showing your best videos or advertisements.

2. Facilitate navigation with directional indoor signage:

If your office spaces are big, it is crucial that you put up indoor signage that shows directions. Inculcate Braille (and other ADA regulations) into it and go a step ahead in making your audience feel at ease. Signs like, “wait here’, “it takes 10 minutes to get through this queue” or “please don’t run to the washroom!” can help lighten the mood and show your clients that you care. For a pharmacy, for example, you can point to the different sections in your store. This is indirect and effective customer service. Try to be witty and use your brand’s catchphrases wherever you can.

3. Invest in your audience:

Good indoor office signage can make your client feel autonomous. Add way-finders or other digital screens that showcase your product and help your audience make decisions. These can be also used to display all your ongoing offers, your achievements and client testimonials. Make your audience feel like you’re not only interested in selling all the time with the help of easy-to-access digital indoor signage. For instance, if you are a travel agency, sticking up maps and quick tips, or adding interactive digital signage with a prompt that says, ‘where should I go next?’ is a great way to make them feel that you’re invested in their journey too.

Conclusion

Still confused about what indoor signs you should get for your office? Ask your audience how you can help them. Track your customer care feedback and incorporate them into your indoor signage. Start with witty directional office signage and then move on to advertising and selling your best offers. The goal is to help your customers, make them feel at ease and prioritize their comfort. You can only build value by offering them something important for free. Way-finders and easy tips are the best way to do that. Plan your indoor signage with brand colours, logos and motto so it helps create an indirect impression too!

Contact Competitive Signs at 973.783.1001 or competitivesigns@gmail.com for the best indoor signage.

12 Jan 2023

How to pick the right patio enclosure/Winter enclosure this winter season?

You don’t have to stay indoors all winter. If you have a nice patio, you can easily style it for fun outdoor events. Not just your home, the outdoor section of your business can also continue serving guests during the colder months. Now isn’t that a fun idea to explore? The best way to go about this is by setting up a winter enclosure. A winter enclosure makes for a great long-term investment and is easy to set up. A temporary winter enclosure can be a great way to keep your home warmer and spend time outdoors.

Benefits of winter enclosures

Winters are all about channelizing resources to keep your home warm. With energy savings being the need of the hour today, it has become more difficult to winter-proof your home. Winter enclosures are made of sturdy polythene sheeting that works as a wonderful insulator during winter. The polythene not only blocks out the chilly wind but also negates the cooling effect. It also helps trap the warmth in, effectively helping you reduce your energy bills too. If it drizzles once in a while, these covers can prevent water from seeping in and damaging your wood too. What’s more, if your outdoor space often ends up becoming a messy pile of leaves during winter, consider adding winter enclosures to keep them clean.

get your own winter enclosure today!

Like any business investment, winter enclosures come with both advantages and disadvantages, let’s explore more of the pros and cons of winter enclosures:

Pros of Winter/Patio Enclosures:

1. Extended Usability:

Prosper in All Seasons: Winter enclosures allow businesses to make the most of their outdoor spaces throughout the year, creating additional revenue streams even during colder months.

2. Atmosphere and Ambiance:

Enhanced Aesthetics: Enclosed patios can be beautifully decorated, creating a cozy and intimate atmosphere for customers, which can positively impact their overall experience.

3. Increased Seating Capacity:

Optimized Space: Patio enclosures can effectively expand seating capacity, accommodating more guests during peak hours without compromising comfort.

4. Flexibility:

Adaptable Design: Many winter enclosures are modular and flexible, allowing businesses to customize the space according to their needs. They can be fully or partially enclosed based on weather conditions.

5. Weather Protection:

Shelter from the Elements: Patrons can enjoy the outdoor ambiance without being exposed to rain, wind, or snow, creating a more pleasant dining or socializing experience.

6. Regulatory Compliance:

Adherence to Regulations: In some areas, outdoor spaces may be subject to regulations. Enclosures can help businesses comply with these regulations while still offering an outdoor experience.

Need more information?

At Competitive Signs, we’re dedicated to help you choose, design and install the Patio Enclosures of your dreams. Any and all questions, doubts and concerns can be addressed by our expert teams. For more information, contact us today!

Cons of Winter/Patio Enclosures:

1. Initial Cost:

High Initial Investment: Constructing a winter enclosure can be a significant upfront expense, especially for smaller businesses with limited budgets.

2. Maintenance Challenges:

Increased Maintenance: The enclosure will require regular maintenance to withstand the elements, which may add to operational costs.

3. Heating Costs:

Utility Expenses: To keep the enclosed space warm during winter, businesses may need to invest in heating solutions, leading to higher utility bills.

4. Limited Natural Elements:

Loss of Outdoor Feel: While enclosed spaces provide protection from the weather, businesses may lose the charm of a fully outdoor environment, impacting the appeal for certain patrons.

5. Space Constraints:

Reduced Flexibility: In busy periods, the enclosed space might not be enough to accommodate the increased demand, limiting the benefits of expanded capacity.

6. Regulatory Hurdles:

Zoning and Permitting: Obtaining the necessary permits and adhering to zoning regulations for patio enclosures can be a bureaucratic challenge in some locations.

Here are some different types of winter enclosures for your patio.

How to pick the best winter enclosure:

Apart from the polythene sheets, there are plenty of other winter enclosures that work well to warm your home. Consider adding these to your patio or even balconies for a fun winter.

1. Vinyl wraps:

Vinyl wraps are one of the cheapest winter enclosures. To add these, make sure your patio has a roof. If not, you can add wooden bars and use the vinyl sheeting as a rooftop. Vinyl wraps are bought in bulk so you need to get the appropriate measures to avoid wastage. Make sure you leak-proof your vinyl wraps to avoid any cool wind or rain from seeping in. Consult an expert if you feel lost. Clear vinyl also ensures that your outdoor view remains unobstructed.

2. Curtains in Patio Enclosure:

If you want your winter enclosure to be more aesthetic, consider using insulated curtains. Install them using curtain rods to keep them in place. With insulated curtains, you can mix and match colors or textures to make your patio look pretty. However, they do block out the view and may allow some cold to seep in from the gaps. Moreover, not all insulated curtains are waterproof so if you live in a place prone to rain, this might not be the best option for you.

3. Screens Winter Enclosure:

Shades are a wonderful way to have some control over when you want to use a winter enclosure and when you don’t. Once installed, you can either roll them up or keep them down depending on your choice. They also help keep the sunlight away, especially during warm afternoons. However, just like the insulated curtains, these do not completely windproof your patio, and obstruct your view too.

What Happens to Winter Enclosures During Summer:

While winter enclosures are invaluable during colder months, they present a different set of considerations when the warmer season arrives:

Storage Concerns: Some businesses may face challenges finding suitable storage for the enclosures during the summer months, which can be logistically demanding and may incur additional costs.
Ventilation Needs: Enclosed spaces can become excessively warm during the summer, necessitating proper ventilation solutions to maintain a comfortable environment for patrons.
Seasonal Adaptation: Businesses may need to adapt the enclosure, possibly by removing certain elements or opening up sections, to create a more suitable environment for summer use.

Get in Touch

Conclusion

Winter enclosures are a great way to keep your outdoor space such as balconies or patios open. You can spend quality time there by yourself or entertain guests when you want to. They also keep your home warm. However, choosing the right winter enclosure is important to avoid discomfort. So research well and pick one that fits your needs and budget.

The decision to invest in winter or patio enclosures for businesses should be made after careful consideration of both the advantages and disadvantages. While they offer a solution for extending usability and creating a unique atmosphere, businesses must weigh these benefits against the associated costs and potential drawbacks. Ultimately, the suitability of a winter enclosure depends on the specific needs, budget, and long-term goals of each individual business.

Contact Competitive Signs at 973.783.1001 or competitivesigns@gmail.com for the best patio enclosures and other signage.

27 Dec 2022

How To Maximize On Retail Advertisement Signs

Advertising signage can be conveniently customized for any kind of business-making. It is one of the best ways to market a brand. Advertisement signs can generate a large amount of brand awareness, especially for retail brands. In fact, there’s been a surge in demand for offline retail outlets after the lockdowns during the pandemic.

Whether you are a local restaurant or a supermarket, advertising signage is your best bet to highlight deals and new products or simply direct your customers to different areas in your retail space. With the holiday season ahead of us, utilizing attractive advertising signage would be a great way to create a lasting image for your customers. Whether it is a Black Friday rush or the Holiday Season gift-buying frenzy, make sure your product or service reaches your customers through customized signage.

Why Use Advertising Signs For Your Business?

Any visual display that conveys a message to a specific audience is considered business signage, and advertisement signs are a form of business signage too. These signs are the initial point of in-person contact between a company and potential clients.

An advertising sign, whether placed outside or within the store, will increase brand recognition and tempt customers to engage with your store. Outdoor signs, storefront displays, informative signs, digital signs, and other forms of signage are all examples of advertising signage.

Here’s how you utilize advertisement signs:

1. Make them informative:

Informative advertising signs are a great way to utilize the benefits of signage. Information can be in the form of simple directions, facts about the brand’s product or service, or just the facilities present in the building. All informational advertising signs must be succinct and straightforward to read so that customers can grasp the content with a simple glance. Using big, solid fonts and bright color palettes helps the signs stand out. Additionally, placing your business’s logo and tagline on every sign ensures that the brand image is one that people will remember. Take note that subliminal messaging works incredibly well with informative advertising displays.

These signs make it easier for customers to move about your area, and also leave a lasting impression of the service/business. Consumer is more likely to rely on convenience in the future if they can locate what they are looking for more easily.

2. Make them persuasive:

Informational advertising can be effective, but using persuasion tactics will help you bring in the target audience. Using persuasion helps prospective clients understand the why behind their purchase. Adding attractive one-liners is the best persuasive tactic applied by most marketers. Ideally, keep the ad copy short and to the point, and make it emotionally impactful. Focus on a specific product/service and give one extremely compelling reason for your target audience to desire it.

Using persuasive signage or displays can change customer behavior and increase interaction with items that might otherwise go ignored. These persuasive advertisement signs also give retailers the chance to share information about new, seasonal, or highlighted products using signs highlighting a certain product category.

3. Make your advertisement signs more versatile:

The business signage must be versatile in order to bring in customers and successfully communicate the experience they can anticipate inside the company. Outdoor signage is probably the most versatile signage in physical retail because of its ability to bring in customers as well as build a relationship with potential customers.

Outdoor signage forms the’ initial impressions of your company. Effective signage may persuade visitors who have frequently passed by your place of business to enter and engage with your brand. Outdoor signage can include murals, awnings, entry signs, window signs, chalkboard sidewalk signs, etc. Ensure that you place the signage where it will be seen by as many passersby and drivers as feasible.

Conclusion

Using retail advertising signage can help your business stand out this holiday season. Get your signage demands met by contacting Competitive Signs, a household name that meets New Jersey’s dynamic signage needs. Their premium customized signage, with individualized attention, can help you get the advertisement signs your brand needs!

If you run a small business, contact Competitive Signs at 973.783.1001 or competitivesigns@gmail.com to obtain the best in the industry. Some of the best brands in the State of New Jersey use our shop signage services.

16 Dec 2022

Why Your Small Business Need Signage in New Jersey

Small business signage are necessary because when you talk about Asbury Park, Cape May, “The Shore,” or Bruce Springsteen, it is evident that you are talking about the amazing New Jersey. New Jersey is a state dedicated to fostering rapid growth in startups in the life sciences and technology industries. It has more than 70 cooperative workplaces where next-generation inventions are incubated and accelerated.

Undoubtedly, architectural signage are used in these buildings and establishments to direct visitors through their complicated interiors. With so much clutter amongst signage in New Jersey, there is need for organizations to upgrade their signs.

Impact of Signage in New Jersey

A small business’s brand language determines how successful it is. Building their clientele critically depends on how they would promote it to their target audience. Marketing efforts can be challenging and expensive for a small business because one wants to ensure a decent return on their money. A great place to start is investing in offline marketing, and if you are in NJ, unquestionably invest in signage.

To succeed at advertising on a budget, a little forethought is required. Nothing can impede their progress if adequately implemented. Commercial signs that are well-designed and executed help capture the interest of customers. Hence, signage in New Jersey is the best way to differentiate yourself from the dynamic commercial space in the state.

When it comes to showing your brand messaging through Signage in New Jersey, Competitive Signs is prepared and equipped to meet all your signage and navigation requirements. It is an honor for Competitive Signs to have supplied some of the aforementioned businesses with their signage. Competitive Signs has been a pioneer in commercial signage and way-finding solutions for more than 20 years. For local clients, we are known as a business that can meet all signage design, manufacture, and installation needs.

Why Small Business Signage are Necessary in New Jersey?

Offline marketing is a great way to reach an audience in and around your business location. However, what signs you choose to invest in depends on what niche you sell in. Having said that; there are some advertising signs for small businesses that work well. All you need is a little customization and design ideas for signs for small businesses.

Competitor advantage

The benefit of signage in New Jersey is that it makes your company stand out from the competition. For example, eye-catching digital signage and LED neon signs are popular today and would benefit all businesses using them to stand out from the competition. Investing in LED Neon signs or sizable digital banners might be as effective if your business runs mostly at night. They attract potential clients’ attention quickly and are as effective as billboards.

Signage help you communicate your business message effectively, whether you need large, eye-catching designs or simple, minimalist aesthetics. Signage in New Jersey can help your business gain a head-start by providing you with:

Developing A Unique Image

Signage that expresses the unique story of your brand can help set your goods apart from competing interests on the market by uniquely communicating the brand story. Customize your signage, use special fonts, and develop a brand voice unique to you…there’s so much that can be shared via signage! Perception building is quite an important role that signage plays in a brand story.

For Brand Recognition

Any business that wants to increase sales must focus on brand recognition and consumer product recall. While most companies have the funding for national marketing efforts and commercials, small businesses can attract a sizable number of customers by using signs. Customers may receive a clearer picture of your company through vehicle wraps, banners, led neon, or trade show signs.

Conclusion

For any business, company image and marketing are essential drivers of revenue. When you live in a dynamic state like New Jersey, signs help your business’ services stand out, help your brand grow and develop a unique image in the industry. Should your signage needs be met, Competitive Signs, with branches all over New Jersey, has over 20 years of experience delivering signage needs to well-known businesses!

If you run a small business and need Signage in New Jersey, contact us at 973.783.1001 or competitivesigns@gmail.com to obtain the best in the industry. Some of the best brands in the State of New Jersey use our shop signage services.

01 Dec 2022

Are custom LED signs dangerous?

It’s easy to confuse the terms ‘neon signs’ and custom LED signs, so people often believe that they are both dangerous. Contrary to common misconceptions, custom LED signs are not dangerous. They are usually designed using heat-resistant materials and do not contain any harmful chemical substances. Moreover, opting for high-quality customizable LED sign further safeguards you from any unforeseen accidents that can be caused by poor-quality manufacturing.

Understanding how personalized LED signs for work is the best way to get over your worry. This way, you can let these colorful personalized led signs for home and business.

Facts about LED Signs:

1. What is an LED sign?

An customizable LED sign is an illuminated display to emphasize specific text or designs. The custom LED signage can add vibrancy to your business logos, quotes in your outdoor cafe or mood boards in your bedroom. The science behind LED signs indoor is simple – tiny bulbs are lined on a silicon strip and placed in an acrylic tube which is then bent to create a specific shape. The elements used in personalized LED signs for home make them shockproof and water-resistant. Moreover, acrylic, unlike glass, does not break very easily, thus preventing all injuries.

2. Can LED signs get hot?

The best part about using custom LED signage is the acrylic used to cover them. Also known as PolyMethyl MethAcrylate, or PMMA, acrylic is a type of plastic often used as an alternative to glass. This also gives it the commonly used names – Plexiglass, Perspex or Perclax. Apart from its transparency, acrylic is highly resistant to temperature, is not very heavy and is easily immune to any chemical reactions too. This makes personalized LED signs for home a child-friendly option since it cannot heat up or cause any other unforeseen accidents.

Shop Signage Requirement for Small Businesses

3. What if the LED sign breaks?

LED lights used in signage follow a linear circuit that is automatically broken when one light breaks. Often the damage is internal so there are no chances of cuts and bruises either. However, generally, custom LED signs are known for their robust builds that rarely ever succumb to any damage. You can design your own LED signs indoor.

4. Are there any advantages to using custom LED signage ?

Personalized LED signs for home are attractive and can give your business a modern, colorful look. Apart from that, LED bulbs are extremely energy-efficient, saving you from creating a large carbon footprint. This also makes them cost-efficient in the longer run. Moreover, you can easily change your choice of colors in the lighting through digital solutions. You can put together a pattern, and revamp your colors for Christmas, or even for a particular sale. Not only are LED signs safe to use, but they are also much easier to maintain and operate at a lower cost. You can customize your LED Sign indoor.

Conclusion

If you are worried about whether custom LED signs are dangerous, the answer is no, they are not. As a small business that might be considering updating its digital signage, there are many reasons you can consider personalized LED signs for home. They are child-safe, environment-friendly and customization-friendly. When paired with your brand’s language, colors and goals, they can help you speak louder than words. Moreover, compared to the other alternatives available in the market, these faux neon signs are extremely safe and practical too. Contact Competitive Signs at competitivesigns@gmail.com or +1-973.783.1001 for all your shop signage needs.

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Here are some reasons why your office should have indoor signage:

1. Build brand awareness with office signage:

2. Facilitate navigation with directional indoor signage:

3. Invest in your audience:

Conclusion

Benefits of winter enclosures

get your own winter enclosure today!

Pros of Winter/Patio Enclosures:

1. Extended Usability:

2. Atmosphere and Ambiance:

3. Increased Seating Capacity:

4. Flexibility:

5. Weather Protection:

6. Regulatory Compliance:

Need more information?

Cons of Winter/Patio Enclosures:

1. Initial Cost:

2. Maintenance Challenges:

3. Heating Costs:

4. Limited Natural Elements:

5. Space Constraints:

6. Regulatory Hurdles:

How to pick the best winter enclosure:

1. Vinyl wraps:

2. Curtains in Patio Enclosure:

3. Screens Winter Enclosure:

What Happens to Winter Enclosures During Summer:

Get in Touch

Conclusion

Why Use Advertising Signs For Your Business?

Here’s how you utilize advertisement signs:

1. Make them informative:

2. Make them persuasive:

3. Make your advertisement signs more versatile:

Conclusion

Impact of Signage in New Jersey

Why Small Business Signage are Necessary in New Jersey?

Competitor advantage

Developing A Unique Image

For Brand Recognition

Conclusion

Facts about LED Signs:

1. What is an LED sign?

2. Can LED signs get hot?

3. What if the LED sign breaks?

4. Are there any advantages to using custom LED signage ?

Conclusion