Putting up a sign to let people know about your business seems like an easy task, doesn’t it? Creating a message in an attractive design can’t be that complicated. Unfortunately, this task is not as easy as it sounds. Where will your logo be? What font will you use? What colors represent your business? How are you going to keep it short and crisp? Where will you place it? These are some of the questions that you need to answer before you get your signage in place. In this blog post, we list down 5 common mistakes made by brands (both small and large) while creating a signage. Bookmark this for future reference!
I. Choosing the wrong color
There’s a lot of thought to be put into the color of the text on the signage. While you do have a set of brand colors, you need to ensure the text on your sign in legible too. A pro tip to keep in mind here: always choose a color or finish that will stand out against the background color without looking too gaudy. Opt for contrasting colors.
II. Choosing an illegible font
This one goes without saying. Your text needs a font that makes it easy to be read. It may be tempting to choose a fancy font, but is it easy to read from a distance? Does it match your brand style? People won’t stop to squint at a hard-to-read sign. Even if it only takes a few seconds to read the text, that these days is too long. The size of the font is also important. A passer-by will potentially see your sign and be interested only if it catches their eye. Bigger letters will extend that time frame by making the sign visible from a distance.
III. Writing a long message
Your potential customers are not going to go out of their way to read your sign. In fact, your ad needs to seek your customer. It is important to get your message across in as few words as possible. Less information will allow you to use larger letters, but it will also make your sign more accessible and legible. Your sign will also look clean and appealing.
IV. Incorrect installation of the signage
You’ve designed your sign and kept all the above factors in mind. Now it’s time to install it in the neighborhood. Ensure you hire the right team that will take care of proper installation. Things like security, visibility at a great location and protection during bad weather are some of the pointers a good, professional installation team will keep in mind.
V. Using the wrong material for the signage
The primary consideration should be whether the signage will endure all the weather conditions it is exposed to. If you’re in a sunny region, ensure that you use fade-resistant ink. If you’re setting up the sign in a wet climate, use waterproof ink and material. Use vinyl or even acrylic paints in coastal regions.
Having a stellar physical store front or office can speak volumes for your brand’s image. If you’re in the market for a business signage design expert, give us a call us at 973.783.1001 or drop in an email at email@example.com