Our biggest learning from 2020 has been that change is the only constant; and that uncertainty lurks around in every nook and corner. Businesses have had to have complete overhauls and adapt to the new ways of advertising and marketing. Survival of the fittest hasn’t ever been truer.
When it comes to promoting one’s business via signages, especially in the hospitality industry, it’s imperative to adopt new trends that have been making waves around the world. What are they? Let’s find out!
Go Green
One can’t reiterate enough on the emphasis of using eco-friendly materials when it comes to advertising, especially outdoor advertising. If you do wish to use signage to promote your business or hype up something awesome that you’re doing, then take the alternate and rather environmentally friendly route of eco-friendly signages. Eco-Vinyl signs have emerged as top winners and great picks. However, since eco-signages are still a new concept, the genuineness and longevity of the materials used must be checked thoroughly.
Maximalism In Minimalism
You know when we say keep it simple? We really do mean it. The attention span of most people is the same as that of goldfish, more so now than ever before thanks to information overload all over. To be able to have an effective communication strategy, you must think like a consumer. What will grab their attention without overwhelming them? And right there you will have your copy. Keep the content minimal yet effective, and the design clutter-free. Psychology says that colors like yellow, orange, pink and red evoke happiness in humans, so choose your colors wisely!
Faux Finishes for the Win
A simple design change can give a complete makeover to your signage. Faux finish, as they’re known, essentially are paints or prints that beautifully recreate a texture or the look of materials such as metal, stone, wood, brick, or marble. And all of this at minimal cost. Now is that perfect? So go crazy and choose a faux finish that best suits your brand’s personality and give yourself a premium upgrade at a fraction of the cost.
Hope these easy tips and tricks help your brand. A little goes a long way in promoting your business, so stay on trend and reach a wider audience super easily (and effectively)!
Need signages, give us a call us at 973.783.1001 or drop in an email at info@competitivesigns.com