Channel Letter Signs

Channel Letter Signs – Illuminating Your Business Identity

In the bustling world of business, standing out from the crowd is paramount to success. One effective way to grab attention and leave a lasting impression is through channel letter signs. Lately, these captivating signs have become a ubiquitous feature of commercial spaces, illuminating storefronts, hotels, and restaurants alike.

Located in Montclair, New Jersey, Competitive Signs specializes in crafting channel letter signs that illuminate businesses, both literally and figuratively. In this in-depth blog post, we’ll explore the world of channel letter signs, diving into what they are, their cost, customization, exploring their design, construction, and benefits and the different types available.

Whether you’re a business owner looking to upgrade your signage or someone intrigued by the art of illuminated letters, this guide has you covered.

What are Channel Letter Signs?

Channel letter signs are three-dimensional signs, individually crafted letters or characters typically made of metal or plastic. These letters are mounted on a wall or other structure, creating an eye-catching display that showcases a business’s name, logo, or slogan. The letters are typically hollow, allowing for the installation of internal lighting, which enhances visibility during both day and night.

The Cost of Channel Letter Signs

The cost of channel letter signs can vary depending on several factors, including the size, materials used, design complexity, and whether they are illuminated with LED lights. While these signs may represent an initial investment, their long-term benefits in terms of brand visibility and professionalism make them a wise choice for many businesses.

Design and Construction

Find custom channel letter sign to enable businesses to express their unique brand identity. The letters can be fabricated in various fonts, sizes, and colours, allowing for a tailored appearance that aligns with the business’s aesthetics. Common materials used for channel signs include aluminium, stainless steel, acrylic, and even LED letters for illumination.

How to make channel letter signs?

The construction of channel letter sign involves precise craftsmanship. The letters are fabricated individually, often using computer numerical control (CNC) machines for accurate shaping and cutting. Once formed, the letters are usually painted or coated to match the desired color scheme. To ensure durability and weather resistance, these signs are often sealed with a protective finish. You can find good quality, cheap channel letter signs in Montclair, New Jersey at Competitive Signs.

The Art of Channel Letter Signage:

Channel Letters for Signs: Customization and Branding

Customization is at the core of channel letter signs. Whether you want your business name, logo, or a specific message illuminated, these signs can be tailored to your brand’s unique style and identity. The use of different materials, fonts, and colors allows for endless design possibilities.

LED Channel Letter Signs: Modern Illumination

LED channel letter signage have become increasingly popular due to their energy efficiency and bright illumination. These signs not only save on energy costs but also provide a consistent and vibrant appearance, even in challenging lighting conditions.

Reverse Channel Letter Signage: An Elegant Twist

Reverse channel letter signs, also known as halo-lit signs, offer a different perspective. Instead of the face of the letter being illuminated, the light is directed onto the wall behind the letters, creating a captivating halo effect. This unique style is often chosen by businesses looking to convey elegance and sophistication.

Types of channel letter signages:

Channel letter signs come in various types, including standard channel letters, reverse channel letters, open-face channel letters, and more. Each type offers a different look and style, allowing businesses to choose the one that best matches their brand and messaging.

1. Standard (Front-lit channel letter sign):

Front-lit channel letter sign

These letters have an opaque face and are internally illuminated, resulting in a vibrant and eye-catching display. The light emitted from the front face ensures maximum visibility.

2. Reverse (Back-lit or Halo-lit):

Reverse channel letters feature an opaque face and transparent sides and backs. The internal lighting illuminates the space behind the letters, creating an elegant halo effect. This type is preferred for a sophisticated and distinctive appearance.

Back-lit or Halo-lit Channel Letter Sign

3. Open Face:

Open Face channel letter sign

Open-face channel letters combine visibility and internal lighting. With an exposed front face, they provide unobstructed visibility while still incorporating internal illumination. This option is often chosen for a vintage or retro aesthetic.

Benefits of Channel Letter Signs:

Channel letter signage offer numerous benefits to businesses. They are highly visible, both day and night, creating a striking first impression. Additionally, they can be customized to match your brand’s identity, making them a powerful branding tool. Their durability and energy-efficient LED lighting add to their cost-effectiveness and sustainability.

1. Enhanced Visibility:

With their three-dimensional design and internal illumination, channel letter signages capture attention even in crowded areas or at night, maximizing a business’s visibility and increasing foot traffic.

channel letter sign on a office building

2. Branding Opportunities:

storefront signs

Channel lettering signage provide a platform for businesses to showcase their unique brand identity. Customizable design elements such as fonts, colors, and logos help create a cohesive and memorable visual representation of the company.

3. Durability:

Constructed from sturdy materials, these channel signs are built to withstand various weather conditions, ensuring long-lasting performance and minimal maintenance requirements.

channel letter signage

4. Energy Efficiency:

Many channel signs now utilize LED lighting, which consumes significantly less energy than traditional fluorescent lighting. This not only reduces operational costs but also contributes to a greener environment.

The Significance of Channel Letter Signage in the Business World

Channel Letter Signs for Storefronts:

For businesses with physical locations, a channel letter sign is a crucial element of their branding. It not only serves as a beacon, attracting potential customers, but also conveys professionalism and brand identity. The striking appearance of these signs makes a strong first impression.

Channel Letter Signs for Franchises:

Franchises often rely on consistent branding across multiple locations. Channel letter signage offer a highly visible and standardized solution that ensures a uniform brand image, making them an ideal choice for franchise businesses.

Channel Letter Signs for Small Businesses:

Small businesses can benefit significantly from these signs. They create an upscale and professional image, helping small establishments compete with larger competitors. The cost-effectiveness and energy efficiency of LED channel letter signs make them an attractive choice for budget-conscious businesses.

The Craftsmanship Behind Competitive Signs

The Process of Crafting Channel Letter Signage:

The creation of channel letter signage is a meticulous process that involves design, material selection, fabrication, and installation. Competitive Signs takes pride in the craftsmanship that goes into every sign, ensuring that it meets the highest quality standards.

Innovative Technologies and Sustainable Practices:

Innovation and sustainability are at the forefront of Competitive Signs’ approach to crafting channel letter signage. The use of modern technologies, such as energy-efficient LED lighting, allows for eco-friendly signage solutions that reduce energy consumption while maintaining brilliant illumination.

Competitive Signs: Masters of the Trade

Competitive Signs, based in Montclair, New Jersey, has established itself as a master in the art of crafting channel letter signs. With a commitment to quality, creativity, and sustainability, Competitive Signs has become the go-to choice for businesses seeking illuminated signs that shine in every way.

Conclusion: Brighten Your Brand with Competitive Signs

Channel letter signs are more than just illuminated letters; they are symbols of your brand’s identity and a means to make a lasting impression. Whether you’re a large corporation, a franchise, or a small business looking to make a statement, channel letter signage have the power to transform your space.

At Competitive Signs in Montclair, New Jersey, we understand the significance of channel letter signs and the art of crafting them. We take pride in our craftsmanship, creativity, and commitment to sustainability. If you’re ready to brighten your brand and make a memorable statement, Competitive Signs is your partner on this illuminating journey.

Elevate your brand with Competitive Signs, and let your brilliance shine through channel letter signs that captivate, inform, and inspire. Contact competitive signs today Competitive Signs at 973.783.1001 or and let us brighten your path to success!

storefront signs

4 Types of Businesses That Can Use Storefront Signs

Storefront signs is a powerful marketing tool that benefits all kinds of businesses. The significance of storefront signage goes beyond marketing. You can build customer loyalty, add directional signage or simply print something appealing to enhance your business’ aesthetics. It is the one powerful tool at your disposal to captivate attention and convey brand identity. It also helps entice potential customers to step foot inside your establishment. From small local shops to large corporations, it is important for you to understand why storefront signs in Montclair are a valuable investment for any business.

But should your business be using storefront signs? If you are seeking to enhance visibility, attract customers, and establish a strong brand presence, then the answer is yes!

1. Retail Establishments

small business signage

Retail businesses, including boutiques, supermarkets, and department stores, greatly benefit from storefront signage. Attention-grabbing signs can attract customers, promote sales and discounts, and showcase new products. Storefront signs act as silent salespersons, enticing passersby to step inside and explore what the store has to offer. For retail businesses, investing in eye-catching signage is essential to stand out from competitors, create a welcoming atmosphere, and drive foot traffic.

2. Restaurants and Cafes

The hospitality industry relies heavily on storefront signage to entice hungry customers. Well-designed signage can showcase a restaurant’s unique cuisine, ambience, or daily specials. Eye-catching signs with mouth-watering imagery can pique curiosity and attract consumers. In an industry where first impressions matter, storefront signage plays a vital role in establishing a restaurant’s identity, attracting new diners, and building a loyal customer base.

storefront signs

3. Service-Based Businesses Can Also Use Storefront Signs

advertisement signs

Service-based businesses, such as salons, spas, and repair shops, can leverage storefront signage to highlight their expertise and offerings. Engaging signage can communicate the range of services provided, prices, and promotions. By showcasing a professional and inviting image through signage, service-based businesses can build trust and credibility, making potential clients more likely to choose their services over competitors.

4. Professional Offices

Professional offices, including law firms, medical practices, and financial institutions, can benefit from storefront signage to establish a strong professional presence. Well-designed signs with clean typography and corporate branding can convey trust, reliability, and expertise. Storefront signs helps guide clients to the correct office location, enhances the overall professional image, and sets the tone for the client experience.

storefront signage


From retail establishments to restaurants, and service-based businesses to professional offices, storefront signage in Montclair holds immense value for a wide range of businesses. It serves as a powerful tool to enhance visibility, attract customers, and establish a strong brand presence. Regardless of the industry, investing in eye-catching and well-designed storefront signs can contribute significantly to business growth, success, and customer engagement.

Contact Competitive Signs at 973.783.1001 or for the most innovative and beautiful storefront signage.

Carved Signs

Pylon Signs – A Guide To Enhancing Your Business Visibility

Pylon signs (pole signs or highway signs) are structures that showcase businesses and attract attention. They are widely used by multiple businesses & industries to enhance brand visibility and make a lasting impression on potential customers.

This beginner’s guide aims to provide an overview of pylon signage, their benefits, design tips for outdoor pylon sign boards, their role in boosting business success, and how they could be the perfect signage solution for your business.

What are Pylon Sign?

Pylon sign are large, vertical structures typically pole mounted on single pole or multiple poles. They can capture the attention of passing traffic if strategically placed near roadways, shopping centers,parking lots or commercial areas. These signs can feature the business name, logo, and other relevant information, making them an effective tool for brand promotion.

Benefits of Outdoor Pylon Signboards:

pylon sign
  • Increased Visibility: Pylon signboards are double sided and are positioned at a height that makes them visible from a distance, ensuring that your business stands out from your competitors.
  • Brand Recognition: By prominently displaying the business name and logo, pole signs reinforce brand recognition and create a sense of trust towards your brand.
  • 24/7 Advertising: Pylon signage are often lighted, allowing your business to advertise round the clock, even during nighttime hours.
  • Targeted Marketing: Pylon sign can be customized to convey specific messages or promotions, helping you target your desired audience effectively.

Tips to design pylon signs:

  • Size and Height: Pylon signage should be proportionate to their surroundings and tall enough for an unobstructed sight-line. Make sure they adhere to local zoning regulations, especially in Montclair, New Jersey.
  • Readability: Choose fonts, colors, and sizes that ensure easy readability from a distance. Avoid clutter to maintain clarity.
  • Branding and Imagery: Incorporate your brand’s visual elements, such as colors, logos, and taglines, to reinforce brand identity and create eye catching visual impact.
  • Lighting: Consider using LED lights to illuminate the sign, ensuring visibility during nighttime. Lighting options can include backlighting, front lighting, or a combination to achieve the desired effect.
pylon signboard

Installation and Maintenance:

pylon signage
  • Permits and Regulations: Before installing a pylon signage, check local regulations and obtain the necessary licenses to ensure compliance.
  • Professional Installation: Engage a professional sign company or contractor experienced in outdoor pylon sign installation to ensure safe and secure placement.
  • Regular Maintenance: Keep the sign clean, replace any burnt-out bulbs promptly, and inspect for structural integrity to ensure its longevity and effectiveness.

Cost Considerations for Outdoor Pylon Signs in Montclair:

The cost of a custom Freestanding Sign in Montclair can vary based on factors such as size, materials, design complexity, lighting options, and installation requirements. While pylon signs can represent a significant investment, they are perfect signs and offer long-term benefits by increasing brand visibility and attracting customers.

Why Choose Pylon Signs for Your Business?

Pole Sign have become a quintessential aspect of modern business marketing strategies, and for
good reason. Let’s dive deeper into why choosing pylon signs for your business in Montclair, New
Jersey is a smart move:

Versatility in Design:

Pylon signs offer unparalleled versatility in design. Whether you run a small boutique or a large
shopping complex, these signs can be customized to match your brand identity perfectly. You have
the creative freedom to incorporate your brand’s unique colours, fonts, logos, and taglines. This
ensures that your Freestanding Sign is not just a functional marker but also a powerful branding tool.

Maximizing Visibility:

In a bustling city like Montclair, it’s essential to stand out. Pole Sign are strategically designed to
capture attention, even in the midst of heavy traffic. Their towering presence and elevated
placement ensure that your business is seen from a distance, making it a landmark for locals and a
beacon for newcomers. When potential customers can easily spot your location, you increase foot
traffic and, consequently, your revenue.

24/7 Advertising:

One of the significant advantages of pylon signs is their ability to advertise around the clock. With the
right lighting, your sign remains visible and captivating, even during nighttime hours. This continuous
advertising exposure maximizes your brand’s reach and keeps your business top of mind for

Targeted Marketing at its Best:

Freestanding signs are not one-size-fits-all. They can be tailored to convey specific messages or promotions,
allowing you to target your desired audience effectively. Whether you want to highlight a limited-
time offer, showcase a new product, or simply reinforce your brand identity, Tower Sign can be
adapted to your marketing needs.

Cost-Effective Long-Term Investment:

While the initial cost of a custom tower Sign may seem like a significant investment, it’s essential to
view it as a long-term asset. These signs are built to withstand the test of time and weather,

providing a durable solution for your advertising needs. Over the years, the increased visibility and
customer traffic they generate can more than justify the initial expenditure.

Local Compliance and Expert Installation:

Navigating local regulations and zoning laws in Montclair, New Jersey, can be a complex task. That’s
why it’s crucial to work with professionals who understand the local landscape. Prior to installation,
ensure that you have the necessary permits and licenses to comply with local regulations.
Furthermore, professional installation is key to the safety and security of your pylon signage. Engage a
reputable sign company or contractor experienced in outdoor tower Sign installation. This not only
guarantees the proper placement of your sign but also ensures its long-term effectiveness.

Maintenance for Longevity:

To reap the full benefits of your pylon sign, regular maintenance is essential. Keep the sign clean and
well-maintained to ensure it continues to shine as a beacon for your business. Replace any burnt-out
bulbs promptly to maintain their visibility, and regularly inspect them for structural integrity to guarantee their longevity.

Process of designing and installation for Pylon Signs

Creating freestanding signs, also known as pole signs or freestanding signs, involves several steps, from design to installation. These signs are often used for businesses to increase visibility from a distance. Here’s a comprehensive overview of the process, including measuring, material selection, types of pylon signs, durability, and pros and cons.

1. Design:

The process starts with designing the tower Sign. This includes selecting the sign’s shape, size, graphics, branding elements, and any lighting options. The design may be created using graphic design software and should align with the business’s branding.

2. Measuring:

Accurate measurements of the installation site are critical to ensure that the sign fits properly. Installers use measuring tools such as tape measures, levels, and laser levels to determine the dimensions and position of the sign relative to the ground and nearby structures.

3. Permitting and Zoning:

Before proceeding with fabrication, it’s often necessary to obtain the required permits and approvals from local authorities. This includes complying with zoning regulations and sign codes in the area.

4. Types of Pylon Signs:

  • Single-Pole: Consist of a single vertical support pole.
  • Double-Pole : Feature two support poles for added stability.
  • Monument Signs: Shorter pylon signs with a solid base, often used at ground level to display a business’s name or logo.
  • Illuminated Signs: Equipped with lighting elements for visibility at night.
  • Digital Signs: Include digital displays or LED screens for dynamic content.

5. Material Selection:

Pylon signs are typically constructed from durable materials that can withstand outdoor conditions. Common materials include:

  • Aluminum: Lightweight, corrosion-resistant, and easily customizable.
  • Steel: Offers excellent strength and durability but may require more maintenance.
  • Acrylic: Used for sign faces and lettering.
  • LED Lighting: Often used for illumination due to its energy efficiency.

6. Fabrication:

The selected materials are cut, shaped, and prepared for assembly. This includes constructing the sign structure, forming the sign faces, and creating any dimensional elements.

7. Illumination (if applicable):

If the pylon sign is designed to be illuminated, LED modules or fluorescent tubes are installed to provide lighting. Wiring and electrical components are also integrated.

8. Painting and Branding:

The sign components are painted or finished to match the design specifications. Graphics, branding elements, and any necessary vinyl lettering are added.

9. Installation:

The pylon sign is transported to the installation site and securely anchored into the ground using a concrete foundation or other suitable mounting method. The sign’s height and alignment are carefully adjusted to ensure visibility and stability.

Durability of Pylon Signs:

The durability of pylon signs depends on factors such as the materials used, maintenance, and exposure to weather conditions. Well-constructed pole signs can last anywhere from 7 to 15 years or more.

Pros of Pylon Signs:

  • Excellent visibility from a distance.
  • Effective for businesses located near highways or in commercial areas.
  • Highly customizable in terms of design and branding.
  • Can accommodate illuminated and digital elements for 24/7 visibility.

Cons of Pylon Signs:

  • Higher initial cost compared to some other types of signage.
  • Installation can be complex and may require professional expertise.
  • Maintenance may be necessary, particularly for lighting components.
  • Zoning regulations and permitting can be challenging in some areas.

In summary, creating pylon signs involves design, measuring, material selection, fabrication, illumination (if applicable), branding, and installation. Pylon signs come in various types and can be highly customized to meet a business’s branding needs. They offer excellent visibility but may require careful planning and adherence to local regulations. Durability varies based on materials and maintenance.


Pylon signs are more than just outdoor markers; they are powerful advertising tools that can
significantly enhance your business’s visibility, brand recognition, and overall success. By
understanding the benefits, design considerations, and installation process, businesses in Montclair
can make informed decisions about incorporating freestanding sign signs into their marketing strategies.

Remember, the key to a visually appealing and impactful pylon sign lies in working with professionals
who understand the intricacies of design, compliance, installation, and maintenance. Contact
Competitive Signs, is the best sign company at 973.783.1001 or, and let
us help you create a pylon sign that not only reflects your brand but also effectively captures the
attention of your target audience. Make the smart choice for your business by investing in
pylon signage today.

Office Signage: Enhancing Communication and Navigation in the Workplace

In today’s fast-paced business world, especially in New Jersey, effective communication and efficient navigation are key components of a productive and well-organized office environment. One often overlooked aspect that plays a critical role in achieving these goals is office signage in Montclair, New Jersey. Office signage refers to the visual elements strategically placed throughout the workplace to facilitate communication, provide direction, and reinforce the company’s brand identity.

Let’s understand the significance of office signage and explore how it enhances communication and navigation within the office setting:

What is Office Signage?

Business SIgnage

Office signage encompasses various visual aids, including signs, boards, displays, and graphics, strategically positioned throughout the office space. These signs serve different purposes, such as way-finding, information sharing, brand representation, and creating a visually appealing atmosphere. Office signs ensures that employees, clients, and visitors can easily navigate the premises while staying informed and engaged.

Enhancing Communication:

One of the primary functions of custom office signage in Montclair, New Jersey, is to enhance communication within the workplace. Educational signage is a valuable tool for conveying important messages, such as safety guidelines, company policies, or emergency procedures. By displaying this information prominently, office signs helps ensure that employees and visitors know essential protocols and procedures.

Pro tip: opt for digital signage solutions that can transform office communication by providing dynamic and interactive platforms. Digital displays allow real-time updates, company news, event announcements, and employee recognition. These beautiful displays capture attention and engage viewers, fostering community and unity within the organization.

Ease Navigation:

Architectural & ADA Signs

Navigational signage is crucial for helping individuals find their way around the office premises. Office signage simplifies way-finding by strategically placing signs at key points, such as entranceways, corridors, and intersections. It reduces confusion. Clear directions to various departments, meeting rooms, conference room, restrooms, and other amenities ensure that employees and visitors can navigate the office efficiently, saving time and minimizing frustration.

In addition to traditional signage, innovative technologies like interactive touchscreens have transformed navigation. These touch screens provide interactive maps, directories, and search functionalities that empower individuals to locate specific office destinations easily. Such technological advancements in office signs have significantly improved navigation capabilities and enhanced the overall user experience.

Reinforcing Brand Identity:

Office signage also plays a crucial role in reinforcing the company’s brand identity. Customized signs like door signs using the brand’s logo, colors, and design elements create a cohesive and visually appealing environment. They communicate a sense of professionalism and consistency, leaving a lasting impression on clients, visitors, and employees alike.

By aligning office aesthetics with the brand’s image, office signs fosters a sense of pride and belonging among employees. The visual representation of the company’s values and mission through signage cultivates a strong corporate culture and strengthens employee engagement.

Wall Murals

The Importance of Quality Office Signage

Quality office signage goes beyond mere aesthetics. It’s a fundamental component of any workspace
that can profoundly impact an organization’s success. Here, we delve deeper into the importance of
quality office signage, exploring how it can positively influence various aspects of your workplace:

First Impressions Matter:

The saying “you never get a second chance to make a first impression” holds true for businesses as
well. When clients, partners, or prospective employees walk into your office in Montclair, New
Jersey, the first thing they encounter is your office signage. A professionally designed and well-
placed sign not only conveys a sense of professionalism but also sets the tone for the entire
Consider this: A sleek, modern sign with your company logo and branding elements immediately
communicates that your organization values attention to detail and quality. On the other hand, a
lacklustre or outdated sign can leave a negative impression, potentially affecting your credibility.

Boost Employee Morale:

Quality office signage doesn’t just benefit external stakeholders; it also has a profound impact on
your internal team. When employees walk into an office space adorned with signs that reflect the
company’s values, mission, and achievements, it fosters a sense of pride and belonging. It’s a
reminder that they are part of something bigger, contributing to a shared vision.
Employee recognition signage, for instance, can play a vital role in boosting morale. When
employees see their achievements acknowledged on a prominently displayed sign, it not only
validates their efforts but also motivates them to excel further. This positive reinforcement can lead
to increased job satisfaction and productivity.

Facilitate Wayfinding and Efficiency:

Navigational signage within the office is essential for maintaining a smoothly functioning workspace.
It ensures that employees and visitors can find their way around the office with ease, reducing
confusion and saving time.
Incorporating directional signs, floor graphics, and interactive digital maps can help individuals
locate specific areas, whether it’s the HR department, a conference room, or the nearest restroom.
This efficiency translates into improved productivity as employees spend less time searching for
resources or getting lost in the office maze.

Enhance Safety and Compliance:

Safety is paramount in any workplace. Quality office signage can be instrumental in ensuring the
well-being of everyone within the office. Signs that convey safety guidelines, emergency exit routes,
and COVID-19 protocols are critical, especially in times of crisis. These signs not only communicate
essential information but also demonstrate your commitment to the safety and welfare of your
employees and visitors.
Moreover, regulatory compliance is a key concern for many businesses. Well-designed compliance
signage that adheres to local, state, and federal regulations can help your organization avoid costly
fines and legal issues.

Reinforce Brand Identity Consistency:

Consistency is a cornerstone of effective branding. Your brand identity should be reflected not only
in your marketing materials but also in your physical office space. Quality office signage that aligns
with your brand’s color scheme, typography, and design elements creates a cohesive and
memorable environment.
When clients or partners step into your office, they should instantly recognize your brand,
reinforcing brand recall and strengthening your identity in their minds. This consistency also extends
to your website, social media presence, and other marketing collateral, creating a seamless and
impactful brand experience.


Quality office signage is not merely decorative; it is a strategic investment that can have a profound
impact on various aspects of your workplace. From making positive first impressions to boosting
employee morale, facilitating efficiency, ensuring safety, and reinforcing brand identity, office
signage plays a multifaceted role in the success of your organization.

If you’re in Montclair, New Jersey, and looking to enhance your workplace with quality office
signage, Competitive Signs is your trusted partner. Contact us at 973.783.1001 or to explore innovative and beautiful office signage solutions that will
elevate your workspace and leave a lasting impression on all who enter. Our team of experts is
committed to helping you create an environment that reflects your brand’s excellence and