competitivesigns, Author at Competitive Signs

21 Jan 2022

Interesting ways in which you can spruce up your safety signage

Businesses often forget to cater to customers with disabilities. Whether it is making special parking spots, building ramps, or creating more wheelchair-friendly infrastructure, business establishments tend to get complacent. As a result, they miss out on business with potential customers. By law, all businesses are required to fulfill the guidelines provided by Part 3 of the ADA regulations, but some businesses get by doing the bare minimum.

By distinguishing yourself as a business that cares and with a little help from the years of expertise in ADA Signs, with Competitive Signage you can make your business more accessible and inviting to all customers.

According to the Americans with Disabilities Act, business establishments and places of employments should have signs that comply with the ADA regulations to make these places more accessible for people with disabilities. Non-compliance with these regulations is met with hefty fines and prosecution, so it is best that businesses invest in installing ADA Signs to make these places more friendly for people with disabilities.

Here are three ways in which a business can spruce up their safety signs while making sure they are compliant with the existing guidelines:

ADA Signs for people who are visually impaired need specific customization as they cannot process glare or reflection very well. By making sure that your signs have a non-glare finish and that it is easily legible for all visitors, you are making sure that your ADA signs are compatible. However, this rule only applies to indoor signs, and signs for parking or traffic needn’t comply with this rule. Spruce this up by using a premium matte finish material and make sure that the background and characters are glare-free. You can also have ADA Signs on wood-carved templates for a quaint, distinguished look.

Make sure that all aspects of your business establishment are disability-friendly. This is an important consideration if you are looking to level up your safety signage game. Consider restroom signs, room signs, building, and elevator signs when thinking of sprucing up the ADA Signs. Make sure that the signs are highly contrasted- either white on a black background or the reverse. You can also use other contrasting colors. Increase the accessibility by adding braille elements on your signage- this makes it more accessible for visually impaired people. Our experience tells us that customers most definitely appreciate this empathetic effort in kindness and support!

When deciding on ADA Signs for your business, make sure that you are catering to a wide audience. Have ramps installed wherever necessary, make sure that all entry points have ADA signs that accurately guide people of disabilities in and out of your business establishment. Some people with disabilities also have service dogs that accompany them, so having a sign that says ‘your establishment is pet friendly’ can go a long way in communicating to your customers that you care.

Customers will appreciate your empathic efforts of making your business more accessible and you can definitely expect higher customer satisfaction with this gesture. With years of expertise and testimonials from hundreds of customers, Competitive Signage caters to ADA signage needs of varied business establishments and industries. Through years of expertise and highly qualified staff ready to work with all the latest technology and tools, be assured that your business will not only be ADA compliant but a distinct example for all other establishments.

Contact Competitive Signs today – competitivesigns@gmail.com or call us at +19737831001 for the best signage service all over New Jersey!

21 Dec 2021

Shop Signage Requirement for Small Businesses

Why does your small business need shop signage in Clifton & Montclair?

Small businesses have limited capital to spend on large-scale marketing initiatives. They spend that crucial capital to work on growing the business and in new product development. Signages come in as cost-effective marketing tools to help boost brand awareness and customer engagement. The best thing about shop signage in Clifton and montclair is that they can be molded and modified to fit the needs of a business. Doesn’t matter if you are a bakery, a construction company, an apothecary- there is a signage available for you!

Here’s why getting signages for your small business is a good idea:

Brand Awareness

Brand awareness and product recall are important for driving sales in any business. While most corporations have the resources for countrywide marketing campaigns and advertisements, small businesses can generate a considerable volume of customer interest just through signage. Whether it is through vehicle wraps, banners, led neon, or trade show signs – customers can get a clearer picture of your business through these tools.

For example, trade show signs are a great way to highlight your business. The most successful projects, spread awareness about your business values and information in a clear and concise way. And help your brand stand out through unique design and messaging. For contractors, having adequate and concise information about information on your placeholders can help customers reach out to you for services.

Competitive Edge

The great thing about signage is that it helps give your business a competitive edge over others. If you choose to opt for led neon signs and attractive digital signage. You can reap the benefits of this trendy type of shop signage, mostly because they now attract the eyeballs of the younger generation. Whether you need big attractive designs or clean minimalist looks, signage in Montclair can help convey your business message eloquently.

If you are a company that operates mostly at night, going for LED Neon signs or big digital banners can work at par. If not more than billboards as they are quite huge and rapidly catch the attention of prospective customers.

Create A Distinctive Image

You can use Signage in Clifton to create a distinctive image of your brand. If you face high competition from other small businesses in your area. Most businesses will opt for signage that is trendy, leading to an over-saturation of the same kind of design, without taking note of what makes each brand unique.

Creating signage in Montclair that voice the unique narrative of your brand can help distinguish your product from others in the market. Using custom signage can help your store stand out. And help your customers have longer recollections of the range of products and services you offer.

A distinguished image also helps increase sales and growth as customers are always looking for products and services. That are different than the ones already existing in the market. If you are a catering business, you can use indoor or outdoor banners whilst operating. They increase the exposure of your brand to probable customers.

Enhanced visibility using storefront signage

Ever seen a fun sign for a discount that made you curious about the business? It’s not uncommon in the world of commerce to use creative methods to increase brand visibility. One significant advantage of storefront signs is that they enhance visibility for your business at a minimal cost. With a well-designed and strategically placed sign, you can capture the attention of passersby and potential customers. This can be particularly crucial if your business is located in a busy area with high foot traffic.

The visibility of your storefront Signage in Clifton can generate curiosity and intrigue, enticing people to step inside and explore your offerings. A vibrant and eye-catching sign can serve as a powerful marketing tool, even when your business is closed. It acts as a constant reminder of your presence, creating brand recall and increasing the likelihood of customers returning in the future.

Local Advertising in Montclair

Online marketing helps gain attention, but storefront signage in Montclair, New Jersey can help you get more physical footfall in your store. They act as a form of local advertising for your business, communicate your brand message to the immediate community and help establish a local presence. By showcasing your business name, logo, and key information on your sign, you can attract local customers who are more likely to become repeat patrons.

Local advertising through Signage in Clifton is especially effective for businesses targeting a specific geographic area. Beauty salons, restaurants, ice cream shops and even clinics can use storefront signage to their benefit. It allows you to reach out to potential customers within your vicinity, encouraging them to choose your establishment over competitors.

For instance, if you own an ice cream store that says, “exclusively handcrafted gelatos by our Italian chef, at 10% off”, you will do better than an ice cream store that says nothing. A well-designed storefront sign can make a lasting impression on locals, driving word-of-mouth referrals and building a loyal customer base.

Building Professionalism and Trust

Think about it – would you go to a store with shabby signage? It immediately makes you think twice. However, storefront signage in Montclair, New Jersey that is clean, bright and colourful immediately makes you want to trust the business. Having a high-quality storefront sign communicates professionalism and instils confidence in your business.

When customers see a well-designed and well-maintained sign, they perceive your brand as reliable, established, and committed to providing quality products or services. It shows that you are willing to make an effort and know what you are doing. This credibility can go a long way in attracting new customers and retaining existing ones. A storefront sign acts as a visual representation of your brand’s identity. It conveys a sense of professionalism and attention to detail, indicating that you take your business seriously. Customers are more likely to trust a business with a prominent and appealing sign, as it reflects positively on the overall experience they can expect.

Final Words

Now that you know why you need the best signage in Montclair and Clifton. If you are a small business, get the best in the business by giving us a call at 973.783.1001 or drop in an email at competitivesigns@gmail.com. We provide shop signage services to some of the best brands in the State of New Jersey.

21 Dec 2021

Signage trends in the construction industry

In any kind of industry, signage is an efficient and cost-effective tool to drive brand awareness and customer interest in your product or service. This rings especially true for construction companies as signage can help boost interest in your projects through humorous, informative, and attractive signs that capture the attention of the consumers. Construction companies tend to use the same kind of tools and have the same workspace, so it is important to have a unique design and messaging so that you stand out from the clutter.

A well thought-of and executed signage can help alleviate that problem by being an effective tool that helps to make your business distinctive. In an era where modern metropolitan cityscapes are dotted with new construction projects, you can use signage tools to help your business stand out amidst the crowd. To get a closer look into it, let’s explore the key signage trends in the construction industry that can help boost your business.

Hoardings and Humorous Signs – In the past, the common business standard for construction companies when it came to signage was hosting common placeholders at the construction site. These days, however, hoardings with a humorous line or two are more efficient at capturing the customer’s attention than tiny placeholders. Hoardings have the advantage of instantly arousing interest in the project being built and further engaging your customer to stick around for any additional information related to the project. Plus, a humorous and interactive sign can go a long way in leaving a positive impression about your company!

Vehicle Wraps – Vehicle Wraps are an ingenious idea to spread free marketing and brand awareness about your company, especially if you have large and heavy machinery. Since long cranes and rollers seem to grab attention because of their size, use that attention in your favour by opting for vehicle wraps for your machinery. For deliveries or pick up for supplies, your vehicle can be an effective tool for far-reaching brand awareness.

Neon Signs – This is an effective tool for construction companies, especially those with night projects, as neon signs can be trendy and effective tools to spread brand awareness about your company. LED signs are an energy-efficient medium of signage that is both gentle on your pocket and the environment. These LED signs will work great to capture the attention of prospective customers!

Trade Show Signs – Trade show signs are an important tool for your construction business as they help highlight your best projects, company mission and milestones in a compact and concise manner. Tradeshow signs are heavily being used these days as these signs are becoming normal again, thanks to trade events that are now being hosted once again. Make your business stand out with the most attractive trade show signs and give it the competitive edge it deserves!

Banners – One can’t discount the charm of a well-designed banner. Even now, a good banner can engage customers with attractive graphics, especially if you are constructing a small-scale project. Banners are an efficient and cost-effective way to increase awareness about services. Banners are also effective in promoting brand recall and can be customized easily. They are also a great tool for small businesses and construction companies as banners can be easily modified to suit your business needs!

Want help designing the best signage for your construction site? Give us a call at 973.783.1001 or drop an email at competitivesigns@gmail.com.

26 Nov 2021

Top Signage Trends to watch out for in the Healthcare Industry

The world is getting back to normalcy again, albeit with a few restrictions. However, it’s still important to remember that the virus hasn’t gone away completely, and we still need to be responsible as citizens. The healthcare industry, as we all know, has been overwhelmed over the last couple of years. Thus, it’s even more important now to spread awareness and educate the public about health and safety, reducing the enormous workload for healthcare staff. For the same, signages can come in rather handy. Read on to know about the top signage trends in the healthcare industry and how they’re helpful in today’s time.

Health Guidelines

Even after things start to go back to normal and the pandemic somewhat ends, the constant reminders to wear your masks, wash your hands and keep sanitizing, are here to stay for a while. Signages are a great way to keep reiterating this important information. One more important point that can be covered by these signages is how to know your symptoms. Since the symptoms of Covid-19 are ever-changing as are its effects, it’s highly possible that signages will come in handy to communicate better with the crowds. And this may not be limited to just Covid-19- in fact, this could be useful for season flu breakouts, other infections and more.

Overview of Healthcare Services

To reduce human interaction, signages will serve the purpose of giving out all the information you need. From reminders to make regular appointments with your doctors to the facilities and services a particular hospital/clinic or center offers, everything can be easily and efficiently conveyed through signage boards. This will help the healthcare system regulate its staff and burden them less with coming in direct contact with patients. And will almost all the information clearly put in one place, the patients, too, will find it easier to navigate through hospitals, clinics, or other healthcare centers.

Awareness Campaigns & Advertorials

From fundraisers to awareness campaigns about various initiatives, signage boards can be of great use to communicate with your audience. It helps directly because those whose attention you may want to grab will be gathering at your center. With smartly placed signages, they’re likely to want to know more and act in the right direction. Similarly, they can be a fantastic source of revenue generation in case you want to advertise about specific brands that are potentially of great use to the crowd you’re catering to. Some may call this old school advertising but as they say, old is gold!

Now that you know all these amazing trends, adopt them in your marketing strategy and you might just land up with a success story.

Need signages? Give us a call us at 973.783.1001 or drop in an email at info@competitivesigns.com

17 Nov 2021

3 Hospitality signage trends you need to adopt

Our biggest learning from 2020 has been that change is the only constant; and that uncertainty lurks around in every nook and corner. Businesses have had to have complete overhauls and adapt to the new ways of advertising and marketing. Survival of the fittest hasn’t ever been truer.

When it comes to promoting one’s business via signages, especially in the hospitality industry, it’s imperative to adopt new trends that have been making waves around the world. What are they? Let’s find out!

Go Green

One can’t reiterate enough on the emphasis of using eco-friendly materials when it comes to advertising, especially outdoor advertising. If you do wish to use signage to promote your business or hype up something awesome that you’re doing, then take the alternate and rather environmentally friendly route of eco-friendly signages. Eco-Vinyl signs have emerged as top winners and great picks. However, since eco-signages are still a new concept, the genuineness and longevity of the materials used must be checked thoroughly.

Maximalism In Minimalism

You know when we say keep it simple? We really do mean it. The attention span of most people is the same as that of goldfish, more so now than ever before thanks to information overload all over. To be able to have an effective communication strategy, you must think like a consumer. What will grab their attention without overwhelming them? And right there you will have your copy. Keep the content minimal yet effective, and the design clutter-free. Psychology says that colors like yellow, orange, pink and red evoke happiness in humans, so choose your colors wisely!

Faux Finishes for the Win

A simple design change can give a complete makeover to your signage. Faux finish, as they’re known, essentially are paints or prints that beautifully recreate a texture or the look of materials such as metal, stone, wood, brick, or marble. And all of this at minimal cost. Now is that perfect? So go crazy and choose a faux finish that best suits your brand’s personality and give yourself a premium upgrade at a fraction of the cost.

Hope these easy tips and tricks help your brand. A little goes a long way in promoting your business, so stay on trend and reach a wider audience super easily (and effectively)!

Need signages, give us a call us at 973.783.1001 or drop in an email at info@competitivesigns.com

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